Search Retargeting

Reach more searchers, more often, and more effectively with Simpli.fi’s industry leading keyword-level search retargeting. Simpli.fi’s keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web. SearchRetargeting

Simpli.fi Advantages:

  • Keyword Level Bidding, Reporting, and Optimization: Simpli.fi offers full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results.
  • Variable Recency: Simpli.fi enables variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals.
  • Total Transparency: Simpli.fi enables advertisers to know exactly how much of each dollar spent goes to media, data, and platform costs. In addition, advertisers are able to see the spend and performance on each keyword, domain, exchange, time of day, and more. We do not do CPM arbitrage.

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