Category Archives: Video

17
Jul
2017
Report: Brand Safety in a Real-Time Buying Environment
Report: Brand Safety in a Real-Time Buying Environment

07/17/2017

Brand safety has always been a concern in digital advertising, but more marketers are acutely aware today about ensuring their ads aren’t served beside inappropriate content. There are two main factors driving increased vigilance around brand safety. One is the proliferation of content creation. It used to be that only journalists or businesses created content…Continue…