Category Archives: Mobile

04
Dec
2018
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing

12/04/2018

In last week’s installment of our Geo-Fencing Audience Strategy Series, we showed how advertisers can use Simpli.fi’s Event Targeting to build custom audiences consisting of mobile users who have attended a specific event within a specified date and time frame. The audience can then be targeted with mobile ads up to 30 days after the…Continue…

27
Nov
2018
Geo-Fencing Audience Strategy Series: Event Targeting
Geo-Fencing Audience Strategy Series: Event Targeting

11/27/2018

Previously in the Geo-Fencing Audience Strategy Series, we discussed how advertisers can drive in-store visits and increase online-to-offline conversions by using our Geo-Fencing technology to target custom audiences of customers who have visited specific locations of interest relevant to their product or service. If you missed it, be sure to check it out here. This…Continue…