19
Jul
2018
Going out with a Bang: How Foot Traffic Patterns Varied Across the Country during Fourth of July Celebrations
Going out with a Bang: How Foot Traffic Patterns Varied Across the Country during Fourth of July Celebrations

07/19/2018

With more than $825 million spent on Fourth of July fireworks this year, it is no wonder that firework shows across the nation draw large crowds into major cities year-after-year as we celebrate our country’s independence. This year was no different. With the growing importance of mobile location data used to localize ad targeting, Independence…Continue…

16
Jul
2018
COMMENTARY: SMALL BUSINESS’S UNHEALTHY ADDICTION TO THE ‘CLICK’
COMMENTARY: SMALL BUSINESS’S UNHEALTHY ADDICTION TO THE ‘CLICK’

07/16/2018

This article originally appeared in Fourth Source. In the absence of real conversion data, small businesses tend to use click-thru rate (CTR) as their metric of choice. But often, CTR doesn’t correlate to the actions small businesses are really interested in driving such as in-person visits or online form fills. Let’s take a look at…Continue…

10
Jul
2018
PRESS RELEASE: Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution
PRESS RELEASE: Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

07/10/2018

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices.   Ft. Worth, Texas – July 10, 2018 (PRNewswire) – Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and…Continue…

05
Jul
2018
Event Targeting Across the Pond: Analyzing Cannes Lions Foot Traffic and Trends
Event Targeting Across the Pond: Analyzing Cannes Lions Foot Traffic and Trends

07/05/2018

Cannes Lions 2018 – the International Festival of Creativity for the advertising industry – took over Cote D’Azur in the South of France last week. This week long festival is known for many things, including the sheer amount of foot traffic it generates throughout the city. Although foot traffic was reportedly down as compared to…Continue…

02
Jul
2018
Q&A with MarTech Series: Simpli.fi’s CEO Shares Key Takeaways from Cannes Lions 2018
Q&A with MarTech Series: Simpli.fi’s CEO Shares Key Takeaways from Cannes Lions 2018

07/02/2018

Cannes Lions, the International Festival of Creativity, took over Cote D’Azur in the South of France, June 18-22. A week has passed since its conclusion, yet the festival continues to be the talk around town. Simpli.fi CEO Frost Prioleau sat down with MarTechSeries’ Sudipto Ghosh to discuss all things Cannes in a recent Q&A. “Cannes…Continue…

28
Jun
2018
Prospecting Dynamic Creative for Auto Gives Dealerships an Edge – Right at the Top of the Funnel
Prospecting Dynamic Creative for Auto Gives Dealerships an Edge – Right at the Top of the Funnel

06/28/2018

Car buyers do a lot of research – and they do a lot of that research online. Per Google, 95 percent of vehicle buyers use digital as a source of information. In fact, 60 percent of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships….Continue…

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