21
Sep
2018
Advertising Insights for Political Marketers
Advertising Insights for Political Marketers

09/21/2018

$8.5 billion—that’s the predicted political ad spend for 2018. Out of that $8.5 billion, digital media will account for $1.8 billion—a 22% share (StreetFight). These numbers speak for themselves. Digital marketing is more important than ever for political campaigns. For political marketers, it’s not a question of if you should be utilizing digital advertising, but…Continue…

18
Sep
2018
The Future of Location-Based Marketing
The Future of Location-Based Marketing

09/18/2018

Targeting the right person with the right ad at the right time—it’s the holy grail of location-based marketing, and with Simpli.fi we are closer than ever before to achieving it. Location-based marketing has come so far over the years, and Simpli.fi is excited to be a pioneer in pushing the industry forward. In order to…Continue…

11
Sep
2018
Download: The Political Marketers’ Playbook for Localized Programmatic
Download: The Political Marketers’ Playbook for Localized Programmatic

09/11/2018

The 2018 mid-term election season is expected to see $8.5 billion in political ad spend. The question is, how much of it will be spent effectively? Traditional mass advertising (TV buy, direct mail, radio, etc.) is on the decline, both in terms of usage and effectiveness. Broadcast television ad spend is down 18% in total…Continue…

07
Sep
2018
Labor Day Weekend: Analyzing Foot Traffic Patterns Across Popular Holiday Weekend Destinations
Labor Day Weekend: Analyzing Foot Traffic Patterns Across Popular Holiday Weekend Destinations

09/07/2018

Labor Day Weekend 2018 has come and gone, and we at Simpli.fi hope yours was relaxing and fun-filled. Traditionally, many people around the country spend their Labor Day Weekend on or around a lake. This was a great opportunity to capitalize on a major holiday weekend and showcase how our Event Targeting technology could capture…Continue…

06
Sep
2018
LPS18 Video Series: Impacting Local—Header Bidding, Ads.txt, GDPR
LPS18 Video Series: Impacting Local—Header Bidding, Ads.txt, GDPR

09/06/2018

In this next installment of our LPS18 video series, it’s time to do a deep dive into three hot industry topics – Header Bidding, Ads.txt, and GDPR – and how they are affecting the local space. Simpli.fi CTO Paul Harrison and Ad Content and Policy Manager Luke Baldrica provide detailed information on these important industry…Continue…

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