19
Oct
2017
Why Panel-Based Attribution Doesn’t Work for Localized Advertising
Why Panel-Based Attribution Doesn’t Work for Localized Advertising

10/19/2017

WHAT MARKETERS NEED TO KNOW Advertisers want to know what amount of foot traffic actually visited their physical location as a result of seeing their mobile ads. The ability to measure and report on “last mile” conversions is an incredibly important part of measuring the success of mobile advertising. But the marketplace is crowded and…Continue…

27
Sep
2017
Simpli.fi Becomes a Blue Zones Project Approved™ Worksite
Simpli.fi Becomes a Blue Zones Project Approved™ Worksite

09/27/2017

Happy and Healthy Simpli.fi is proud to announce that we have become a Blue Zones Project Approved worksite! Blue Zones Project® is a community-led well-being initiative designed to make healthy choices easier in Fort Worth through permanent changes to environment, policy, and social networks. We are thrilled to be joining a host of local restaurants,…Continue…

26
Sep
2017
Pressing on the Gas: Driving Foot Traffic for Auto Dealerships
Pressing on the Gas: Driving Foot Traffic for Auto Dealerships

09/26/2017

Consider how you shop for a new car. If you’re like most shoppers, you’ll talk to friends and family, read reviews on third-party sites like JDPower or MotorTrend or watch user-generated content on Youtube. The process also likely includes extensive research on features and pricing on cars that fit your needs. Each search executed, every…Continue…

22
Sep
2017
Simpli.fi Named 2017 Best Place to Work in Dallas-Fort Worth
Simpli.fi Named 2017 Best Place to Work in Dallas-Fort Worth

09/22/2017

Great news! Last night, Simpli.fi, the leading provider of localized programmatic advertising, was ranked fourth in the Medium-Size Business category of the Dallas Business Journal’s 2017 Best Places to Work. Check out the full story on Dallas Business Journal. Congrats to the whole team and thank you for making Simpli.fi such a great place to…Continue…