15
Nov
2016
Simpli.fi Extends Mobile Geo-Fencing Solution with Event Targeting
Simpli.fi Extends Mobile Geo-Fencing Solution with Event Targeting

11/15/2016

Localized programmatic advertising leader enables marketers to target buyers at conferences, trade shows, sporting events, music festivals and more Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today introduced Event Targeting, the industry’s most precise temporal geo-targeting solution. With Event Targeting, Simpli.fi has extended its Geo-Fencing capabilities, giving advertisers the ability to…Continue…

25
Oct
2016
Don’t Rely on CTR. How to Really Judge Campaign Performance
Don’t Rely on CTR. How to Really Judge Campaign Performance

10/25/2016

Remember when click-through rate (CTR) was the gold standard of metrics? Teams would allocate their digital display advertising dollars based on how many people were clicking on ads and being directed to a brand’s website. That was, they believed, the best measurement for campaign success; the ability to inspire people to click. And conveniently, clicks…Continue…

18
Oct
2016
Transforming Your ‘Frankenstack’
Transforming Your ‘Frankenstack’

10/18/2016

Integration is such an appealing word. It conveys visions of sharper efficiency, smoother processes, faster revenue. But when it comes to many marketers, the attempt at integrating multiple solutions often leads to an awkwardly bolted-together monstrosity of a system that moves and acts like, well, a Frankenstack. And if it is built like a Frankenstack,…Continue…