30
Sep
2016
Why You Should Be Localizing Your National Campaigns
Why You Should Be Localizing Your National Campaigns

09/30/2016

Adaptability is a top benefit of programmatic advertising, when done right. Yet many advertisers are missing an opportunity when it comes to localizing their campaigns. Too many are still using a single overarching strategy nationwide – and by painting their campaigns in such broad strokes, they’re leaving potential customers in the dust. We all know…Continue…

22
Sep
2016
Real-Time Matters Part 2: Dynamic Audiences
Real-Time Matters Part 2: Dynamic Audiences

09/22/2016

In part one of “Real-Time Matters” we referenced Chris O’Hara’s recent AdExchanger article about real-time marketing and talked about how Simpli.fi is helping advertisers source the freshest data possible for their advertising campaigns, from website and physical location visits to contextual categories and keywords searched. We also talked about the benefits of real-time unstructured data…Continue…

19
Sep
2016
Simpli.fi and Rise Interactive Drive High Performing Localized Programmatic Ad Campaign for National Grocery Brand
Simpli.fi and Rise Interactive Drive High Performing Localized Programmatic Ad Campaign for National Grocery Brand

09/19/2016

Innovative deployment of mobile, local and geo-technologies drives in-store visits and tracks online-to-offline conversions Simpli.fi, the company that brings the power of programmatic advertising to localized campaigns, and Rise Interactive, a digital marketing agency specializing in digital media, analytics and customer experience, are sharing the initial results of a hyper-local, mobile advertising campaign developed for…Continue…

15
Sep
2016
Real-Time Matters Part 1: Fresh Data
Real-Time Matters Part 1: Fresh Data

09/15/2016

Data recency matters to campaign performance. That’s what Simpli.fi sees every day, and it’s why we built our own platform to deliver ads with the freshest, most “real-time” data possible. Chris O’Hara, VP of Global Data Strategy and Agency Lead at Krux, recently wrote an article appearing in AdExchanger highlighting the benefits of real-time data…Continue…