17
Jan
2017
Solving the Omnichannel Conundrum
Solving the Omnichannel Conundrum

01/17/2017

As is the case with many buzzwords, omnichannel can sound deceptively simple at first. Buyers conduct their journey via a variety of channels that cross mobile, video, display and social. Marketers – and their programmatic partner – are left trying to figure out what campaigns are resonating with those buyers, where to allocate budget, how…Continue…

12
Jan
2017
Dynamic Audiences: Taking the Guesswork out of Campaign Optimizations
Dynamic Audiences: Taking the Guesswork out of Campaign Optimizations

01/12/2017

We talk a lot about unstructured data on here at Simpli.fi – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not always offer real value. You buy a segment for users searching for…Continue…

10
Jan
2017
Getting Creative with Simpli.fi’s Advanced Geo-Fencing
Getting Creative with Simpli.fi’s Advanced Geo-Fencing

01/10/2017

Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways to turn data into audiences, Simpli.fi has developed an advanced temporal geo-targeting solution that takes…Continue…

06
Jan
2017
Drilling Down Into Your Vertical
Drilling Down Into Your Vertical

01/06/2017

One of the fun things about digital advertising is the way it makes yesterday’s campaigns look like primitive cave art. Think about how a franchised company would have run ads back when the Internet was new. Most likely it would have picked its top-selling product and plastered those ads across every possible screen. Since then…Continue…