17
Jan
2019
Case Study: Threshold/Carve and Simpli.fi Deliver Real Estate Advertising Success Using Geo-Fencing with Conversion Zones
Case Study: Threshold/Carve and Simpli.fi Deliver Real Estate Advertising Success Using Geo-Fencing with Conversion Zones

01/17/2019

When a marketing agency was looking to help real-estate advertisers promote and sell their properties, they knew they needed an effective and precise location-based targeting and attribution solution to get the job done. With Simpli.fi’s Geo-Fencing technology suite, Threshold/Carve was able to combine the targeting powers of Geo-Fencing with the ability to accurately track online-to-offline…Continue…

15
Jan
2019
Addressable Programmatic: Effectively Reach Every Screen in the Household
Addressable Programmatic: Effectively Reach Every Screen in the Household

01/15/2019

We’ve talked before about our society’s mobile-obsession, but even more so we’re obsessed with all screens in general. Think about the total amount of time you spend a day looking at a screen (smartphones, tablets, laptops, smart TVs, etc.). Then multiply that number by a couple of hundred billion. That’s a lot of eyeballs for…Continue…

10
Jan
2019
Case Study: Electronics Retailer Engages OTT/CTV Viewers with Simpli.fi
Case Study: Electronics Retailer Engages OTT/CTV Viewers with Simpli.fi

01/10/2019

For businesses looking to reach a relevant local audience with ads, it’s crucial that they incorporate the most effective targeting tactics to deliver the right message to the right person at the right time. With an array of audience targeting solutions available on our localized programmatic platform, Simpli.fi continues to be the DSP of choice…Continue…

20
Dec
2018
Five Programmatic Predictions & Trends to Watch for in 2019
Five Programmatic Predictions & Trends to Watch for in 2019

12/20/2018

To say 2018 has been an eventful year for programmatic advertising would be an understatement. From the explosive growth in OTT/CTV to game-changing improvements in addressable advertising to the enactment of the EU GDPR legislation, this year has seen momentous developments in the programmatic space. So, what does next year hold for us? Simpli.fi CEO…Continue…

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