17
Apr
2018
LSA Podcast Features Simpli.fi: The Age of Localized Programmatic
LSA Podcast Features Simpli.fi: The Age of Localized Programmatic

04/17/2018

Nearly four of every five digital display dollars were transacted programmatically in 2017, totaling $32.56 billion. (eMarketer) And recently, the power of programmatic has started to transform other avenues of marketing such as TV advertising via CTV/OTT and even out-of-home advertising. Alongside the growth of programmatic, marketers are also realizing the importance of localization. Recently…Continue…

04
Apr
2018
New Partnership with FreeWheel Advertisers Enables Localized Programmatic Inventory
New Partnership with FreeWheel Advertisers Enables Localized Programmatic Inventory

04/04/2018

Originally published via PRNewswire FreeWheel Advertisers, a leading advertising software technology firm formerly known as Strata, announced today that it has integrated Simpli.fi’s demand-side platform into its software. Simpli.fi is the programmatic platform purpose-built for localized campaigns and allows buyers to optimize audiences to local needs in real-time. Through FreeWheel Advertisers, campaigns of any size…Continue…

29
Mar
2018
The Ultimate Game-Changer: Why Event Targeting Is a Slam Dunk for Advertisers
The Ultimate Game-Changer: Why Event Targeting Is a Slam Dunk for Advertisers

03/29/2018

This weekend, the city of San Antonio will play host to thousands of sports fans from across the country, with the 2017-2018 college basketball season set for its ultimate conclusion. From Friday’s pregame festivities to Monday’s championship game, native San Antonians and out-of-town visitors alike will fill up the Alamodome and soak in the atmosphere…Continue…