05
Dec
2018
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi

12/05/2018

As 2019 draws near, auto dealerships are concentrating on one thing: clearing out this year’s inventory. With a need to move cars quickly, now is not the time for broadly focused awareness campaigns; instead, auto advertising efforts should be super-focused on a highly relevant audience and should be limited to auto intenders who are in…Continue…

04
Dec
2018
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing

12/04/2018

In last week’s installment of our Geo-Fencing Audience Strategy Series, we showed how advertisers can use Simpli.fi’s Event Targeting to build custom audiences consisting of mobile users who have attended a specific event within a specified date and time frame. The audience can then be targeted with mobile ads up to 30 days after the…Continue…

28
Nov
2018
Commentary: 5 Digital Media Terms Everyone Defines Differently
Commentary: 5 Digital Media Terms Everyone Defines Differently

11/28/2018

This article originally appeared in MarTech Advisor By: James Moore MarTech is teeming with acronyms and buzzwords, but media buyers beware: some terms mean different things to different people. James Moore, CRO of Simpli.fi, teaches businesses to improve their sales processes — and buyers to improve their decision-making — by watching out for five MarTech…Continue…

27
Nov
2018
Geo-Fencing Audience Strategy Series: Event Targeting
Geo-Fencing Audience Strategy Series: Event Targeting

11/27/2018

Previously in the Geo-Fencing Audience Strategy Series, we discussed how advertisers can drive in-store visits and increase online-to-offline conversions by using our Geo-Fencing technology to target custom audiences of customers who have visited specific locations of interest relevant to their product or service. If you missed it, be sure to check it out here. This…Continue…

20
Nov
2018
Simpli.fi’s Partnership with Bloom Recognized as Best Local Execution by GABBCON’s ABBI Awards
Simpli.fi’s Partnership with Bloom Recognized as Best Local Execution by GABBCON’s ABBI Awards

11/20/2018

Simpli.fi is pleased to announce our inclusion in GABBCON’s ABBI (Audience Based Buying Innovation) Awards. We won Gold in the “Best Local Execution” category for a Competitor Conquesting campaign we conducted utilizing our advanced Geo-Fencing solution in partnership with Bloom, a digital marketing agency out of Canada. The ABBI’s celebrate the very best in audience-based…Continue…

16
Nov
2018
Geo-Fencing Audience Strategy Series: Custom Audiences
Geo-Fencing Audience Strategy Series: Custom Audiences

11/16/2018

In the last installment of our Geo-Fencing Audience Strategy Series, we dove into how location-based marketing and Simpli.fi’s Geo-Fencing technology can help drive successful competitor conquesting. This week, we’ll take a look at how advertisers can take advantage of Simpli.fi’s Geo-Fencing product suite to create custom audiences of customers who have visited specific locations of…Continue…

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