22
Sep
2017
Simpli.fi Named 2017 Best Place to Work in Dallas-Fort Worth
Simpli.fi Named 2017 Best Place to Work in Dallas-Fort Worth

09/22/2017

Great news! Last night, Simpli.fi, the leading provider of localized programmatic advertising, was ranked fourth in the Medium-Size Business category of the Dallas Business Journal’s 2017 Best Places to Work. Check out the full story on Dallas Business Journal. Congrats to the whole team and thank you for making Simpli.fi such a great place to…Continue…

21
Sep
2017
The Reasons for Targeting Based on Intent
The Reasons for Targeting Based on Intent

09/21/2017

Do you ever wonder about the difference between Intent Targeting and Demographic Targeting? You’re definitely not alone. Let’s break it down. Intent targeting is what Simpli.fi does. It’s about reaching people based on their behavior, including the sites they visit, the keywords they search, the content they read online, and more. If you include geo-fencing…Continue…

19
Sep
2017
Q4 Programmatic Survival Guide
Q4 Programmatic Survival Guide

09/19/2017

How to Win Despite Increased Competition Q4 is fast approaching and with it, the yearly surge in advertising spend. Dollars have been quickly shifting to programmatic and mobile which points to growing adoption and the entry of more advertisers to the space. These companies are all trying to get in front of their most relevant…Continue…

14
Sep
2017
College Football Opening Weekend: Event Targeting in Action
College Football Opening Weekend: Event Targeting in Action

09/14/2017

Increasingly More College Football Fans Watch the Game from their Tailgate In order to analyze tailgating behavior during the 2017 College Football opening weekend, we put our Geo-Fencing with Event Targeting solution to work. We created event targeting fences around the main tailgating spots for five college games and analyzed the number of mobile users…Continue…

12
Sep
2017
THE ROLE OF PROGRAMMATIC ACROSS THE CUSTOMER JOURNEY
THE ROLE OF PROGRAMMATIC ACROSS THE CUSTOMER JOURNEY

09/12/2017

When programmatic first came into use, the industry was focused on basic retargeting, the low-hanging fruit, as it’s commonly called, or the lower purchase funnel. But as programmatic technologies have matured over the past few years, leading advertisers are now leveraging the efficiency and scale of programmatic to reach their audience in progressively intelligent and…Continue…

31
Aug
2017
GTCR to Acquire Majority Stake in Simpli.fi
GTCR to Acquire Majority Stake in Simpli.fi

08/31/2017

Investment to Support Growth of Leading Platform for Local Programmatic Advertising Simpli.fi, the programmatic advertising platform that delivers localization and personalization at scale, announced today that GTCR, a leading Private Equity firm based in Chicago, IL, will acquire a majority stake in the company. The investment from GTCR, along with additional capital that GTCR expects…Continue…