19
Jul
2017
Reaching Music Lovers with Precision and Scale: Event Targeting
Reaching Music Lovers with Precision and Scale: Event Targeting

07/19/2017

Music festivals are some of the world’s most hyped events. Each year over 32 million people attend music festivals in the U.S. alone according to Billboard, and nearly half of those are Millennials. Consider the music festival environment. Thousands of music lovers are gathered to see their favorite artists perform. The majority are on their…Continue…

17
Jul
2017
Report: Brand Safety in a Real-Time Buying Environment
Report: Brand Safety in a Real-Time Buying Environment

07/17/2017

Brand safety has always been a concern in digital advertising, but more marketers are acutely aware today about ensuring their ads aren’t served beside inappropriate content. There are two main factors driving increased vigilance around brand safety. One is the proliferation of content creation. It used to be that only journalists or businesses created content…Continue…

29
Jun
2017
Success Story: Increasing store traffic through localized programmatic
Success Story: Increasing store traffic through localized programmatic

06/29/2017

A major telecommunications company was looking to run a three-day national advertising campaign over a key sales weekend. The brand considered multiple channels for the campaign, including radio, TV and digital. Based on previous success with one of the company’s five regional field marketing teams, the advertiser enlisted Simpli.fi to develop and execute a programmatic…Continue…