16
May
2017
Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand
Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand

05/16/2017

CHALLENGE A national insurance company wanted to supplement their national advertising campaigns with specific localized targeting that support their network of local agents to promote home and auto insurance. Since nomenclatures, local preferences, and buying habits vary from city to city across the country, their local marketing provider, Brandmuscle, enlisted the help of Simpli.fi to…Continue…

10
May
2017
Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones
Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones

05/10/2017

CHALLENGE A national baked goods brand wanted to increase foot traffic into their stores during the winter holiday period. They enlisted the help of Simpli.fi to utilize new geo-fencing with conversion zones technology to track online-to-oline conversions in their stores around the United States. With a goal to maximize conversions over a two-week flight and…Continue…

28
Apr
2017
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising

04/28/2017

Localized programmatic platform runs 55,000 concurrent daily, live campaigns (April 28, 2017 – Fort Worth, TX) –Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it has continued its rapid growth through the first quarter of 2017. Simpli.fi’s growth is being driven by adoption of the company’s industry…Continue…

19
Apr
2017
Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones
Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

04/19/2017

CHALLENGE An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of Simpli.fi to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track offline conversions. With a goal of achieving a 0.1% CTR,…Continue…

04
Apr
2017
Mobile Madness: Using Event Targeting for Granular Insight
Mobile Madness: Using Event Targeting for Granular Insight

04/04/2017

Ever wondered how mobile foot-traffic compares location by location? As a business owner or marketer, it pays to get granular with localized insight and performance with Simpli.fi’s Geo-Fencing technology. Using Event Targeting, it’s possible to create mobile user audiences from fences drawn around your own business location(s) or even your competitors. The Regional semifinals of…Continue…