Ad Serving Privacy Policy

Simplifi Holdings, Inc. (“”) is a company based in Fort Worth, Texas that provides online advertising services. This Privacy Policy describes the company’s overall privacy practices as they pertain to the advertising services provided. is a member of TRUSTe’s Data Collection program signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your information. TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us here. If you are not satisfied with our response you can contact TRUSTe here. The TRUSTe Data Collection program covers’s collection of information via third party websites.

What Information Do We Collect?

Non-Personally Identifiable Information

Cookies A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use persistent cookies to assist us with the collection and use of anonymous browsing data. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. We do not link the information we store in cookies to any personally identifiable information you submit while on a site. If you reject cookies, you may still navigate Web sites, but your ability to use some areas of the sites may be limited. Opting Out of Cookies If you would like to disable your unique cookie, simply click here. By doing so, will replace your unique cookie with an “opt-out” cookie that will prevent us from collecting any further information based on your interests or Internet usage. Because cookies are browser specific, if you use more than one browser on your computer, you will need to disable the cookie while using the other browser(s) in order to opt-out completely. To do so, point each browser that you use to this page, and click on the disable link above. Please note that you will need to set the opt-out cookie again under the following circumstances: You buy a new computer or upgrade the browser of your existing computer. You delete the “opt-out” cookie. In each case, the existing “opt-out” cookie loses its effectiveness. The technology will treat your computer as a new user, and set a new unique cookie the first time you visit a Web site powered by the technology. Clear Gifs (Web Beacons/Web Bugs) We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the advertising content on our network of third-party sites. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to personally identifiable information. In performing our advertising services, we collect non-personally identifiable consumer information in multiple ways, including:
  • on our own web sites
  • on the web sites of publishers that call our pixels (or “beacons”)
  • when we serve online advertisements, and
  • from third party providers
This anonymous data includes, but is not limited to, information such as a web visitor’s IP address, web pages which have been viewed by a web visitor, date and time, domain type, and responses by a web visitor to an advertisement delivered by us or a third party advertising technology vendor. As the Internet evolves, we may use different types of technologies to collect these types of anonymous, non-personally identifiable information. The collection of this anonymous data allows us and our advertisers to better target advertising to user interests. The data also allows us provide improvements to our services, for example, improving the effectiveness of the advertisements delivered to users and limiting the number of times a person sees a given advertisement. Opting Out of Clear Gifs (Web Beacons/Web Bugs) If you do not want us to collect or store anonymous data that relates to your use of the Internet, please click here: Opt-Out. Mobile Advertising ID’s and Opting Out Most devices come with an identifier for advertising purposes that allows advertisers to track and identify users’ consumer interests, and which also provide an opt out.   For iOS: Every iOS device comes with an identifier for advertising (IDFA), which has two key features:
  • It can be reset by the user at any time.
  • Users can opt out of all remarketing by enabling a device setting called “Limit Ad Tracking” (LAT), which restricts advertisers from using the IDFA for behavioral advertising. Learn how here:
For Android: Every Android device comes with an Android Advertising ID. To opt out or change your Advertising ID settings, follow these instructions. 1. If you run Android 2.3 or above, go to your Apps drawer and find ‘Google Settings’. 2. Select Ads. 3. Tap ‘Reset advertising ID’ to get a new ID number, which will also delete any previous information stored. Then check the ‘Opt out of interest-based ads’ checkbox. If you prefer, you can instead view and modify your current ad settings through web interface by clicking on ‘Ads Settings’. Personally Identifiable Information (PII) It is our policy not to collect or store personally identifiable information for the purposes of targeting ads to users. Please note that at some of’s partner or advertiser properties, users may be asked to register and provide personally identifiable data. Although is committed to making sure that our partners provide notice and choice to all consumers, the collection and use of such PII is controlled by the policies found on those sites. Since cannot control those third party sites, we recommend that you take appropriate steps to control the use of PII on third party sites. Data Retention We retain the information we collect on third-party sites for 30 days. Use and Disclosure of Information <br. uses non-personally identifiable information to improve advertisement targeting, make and create offers, provide reporting to advertisers and clients, and to improve our advertising systems and products. In addition, that data may be combined with information collected from other sources so that we may better serve users with offers that may be of interest to them. We may also share non-personally identifiable information with our subsidiaries and third party partners and agents for similar use. may also disclose any information if required to do so by law or in the good faith belief that such action is necessary to: (1) conform to the edicts of the law or comply with legal process served on; (2) protect and defend the rights or property of; (3) act in urgent circumstances to protect the personal safety of users of, its websites or the public; or (4) to provide updates and services that may be of interest to the customer. Security uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of the information we collect. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Children’s Privacy is sensitive to the issue of children’s privacy.’s website, products and services, are not developed for, designed to attract, or directed at, people under the age of thirteen. We will not collect information from users who we know are under the age of 13. If you believe your child under the age of 13 has provided with personally identifiable data, or registered at’s website, and you would like to have the data removed, please contact us. Sale of Assets In the event that another company acquires all or substantially all of the assets related to the business, we reserve the right to include any or all stored non-personally identifiable and personally identifiable information among the assets transferred to the acquiring company. If is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. Changes to Privacy Policy This privacy policy is subject to change without notice. We may change our policy at any time by posting a new version of it on our website. If we make any material changes we will notify you by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Effective Date The privacy policy was last revised on February 7, 2012, and the opt-out provisions only were revised January 1, 2016. Questions and Comments Questions and comments about this privacy policy should be submitted by clicking the contact us form on this website or email us at or mail us to Chief Privacy Officer, c/o Frost Prioleau, CEO, Holdings Inc., 1407 Texas Street, Suite 202, Fort Worth, TX 76102.