Leadership Team

Simpli.fi’s leadership team includes proven executives in advertising technology, local media and digital agencies. Technology start-up veterans, the members of Simpli.fi’s leadership team have led over ten companies through high-growth phases to successful exits. Together, they lead Simpli.fi’s employees toward our common goal of simplifying digital advertising.


Frost Prioleau

President and CEO, Co-Founder

Paul Harrison
CTO, Co-Founder

Dr. Armin Roehrl
Chief Designer, Co-Founder

James Moore
Chief Revenue Officer

Andries Marx
Chief Financial Officer

Elizabeth Brockey
Chief Customer Officer

Donny Dye
Vice President, Business Development

Ryan Horn
Vice President, Marketing