About Us

Programmatic Performance. Localized.

Simpli.fi is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multilocation brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

Our Purpose

To simplify digital advertising with unstructured data solutions.

Our Core Values

  • Simply Honest – We do what we say and say what we do.
  • Simply Respectful – We treat others the way we would like to be treated.
  • Simply Customer-Focused – We treat our clients’ business as our own.
  • Simply Growing – We continually improve our products, services, processes, and ourselves.
  • Simply Fun – We spend a lot of time at work, let’s make sure we enjoy it!

Simpli.fi Awards

2017

  • 2017: Ranked #21 Best Entrepreneurial Company in America, Entrepreneur Magazine
  • 2017: Best Midsize Company in DFW, Dallas Morning News Best Places to Work
  • 2017: Frost Prioleau named Best Midsize Company CEO, Dallas Morning News
  • 2017: Ranked #289 in Fast 500, Deloitte
  • 2017: Fast Tech 2017 – Tech Titans, The Technology Association for North Texas
  • 2017: Ranked #1352 in Inc. 5000 2017, Inc. Magazine
  • 2017: Best Places to Work, Dallas Business Journal
  • 2017: INC Best Places to Work – Top 50
  • 2017: Top Rated CEO in 2017 – Owler
  • 2017: Middle Market 50 Award, Dallas Business Journal
  • 2017: Ranked #2 for Best R&D Partner, Local Media Association
  • 2017: 2017 Entrepreneurs of Excellence: Media and Communications Category, Fort Worth Inc.

2016

  • 2016: Small Business of the Year Award 2016, Fort Worth Business Press
  • 2016: Ranked #212 in Fast 500, Deloitte
  • 2016: Ranked #12 in Top 100 Places to Work 2016: Small Companies, The Dallas Morning News
  • 2016: StreetFight’s Local Visionary Awards: Most Creative Use of Data in Local Campaigns Winner, StreetFight
  • 2016: StreetFight’s Local Visionary Awards Finalist: Best New Solution for Managing Local Data and Most Creative Use of Data in Local Campaigns, StreetFight
  • 2016: Dallas 100 Entrepreneur Awards, SMU Cox School of Business
  • 2016: Ranked #1040 in Inc. 5000 2016, Inc. Magazine
  • 2016: Fast Tech 2016 – Tech Titans, The Technology Association for North Texas
  • 2016: Ranked #15 in Best Places to Work: Medium Companies Category, Dallas Business Journal
  • 2016: Ranked #3 in Best Companies to Work for in Texas 2016: Medium Employer Category (100-499 U.S. Employees), Texas Monthly
  • 2016: Ad-to-Action Award Finalist: Mobile, Local Search Association

2015

  • 2015: Small Business of the Year Award Finalist, Fort Worth Chamber of Commerce
  • 2015: Fast Tech 2015 – Tech Titans, The Technology Association for North Texas