About Us

Programmatic Performance. Localized.

Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our programmatic marketing platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With Simpli.fi, advertisers can target, bid, optimize, and report at the data element level.

Founded in 2010, Simpli.fi has experienced explosive growth with a 242% compound annual growth rate with more than 50,000 successful advertising campaigns launched through our platform.

Based in Fort Worth, Texas, Simpli.fi is a privately-held company and recently announced a $16MM round of funding led by Frontier Capital.

Our Purpose

To simplify digital advertising with unstructured data solutions.

Our Core Values

  • Simply Honest – We do what we say and say what we do.
  • Simply Respectful – We treat others the way we would like to be treated.
  • Simply Customer-Focused – We treat our clients’ business as our own.
  • Simply Growing – We continually improve our products, services, processes, and ourselves.
  • Simply Fun – We spend a lot of time at work, let’s make sure we enjoy it!