Search Retargeting

Search retargeting enables advertisers to reach more searchers, more often, more efficiently. By targeting consumers based on what they are searching on, search retargeting ensures that your display campaigns are consistently relevant to users’ needs, making your remarketing strategies more effective.

Our retargeting tools bid, report, and optimize at the keyword level, advertisers gain insights on CPMs/CPCs/CPAs for each keyword targeted … exactly how text-based search works today.

Features:

• The Efficiency of Search with the Reach of Display: Search retargeting gives marketers a new class of display inventory – keyword targeted display advertising. Use the same keywords and the same bid pricing to reach more searchers through search retargeting.
• No Change in Your Current Workflow: Use exactly the same .CSV file you use with your current test-based search providers. Simply upload your .CSV file into the platform and Simpli.fi will do the rest.
• Easily Identify Your Most Effective Efforts: Comprehensive reporting is crucial to the success of your display advertising efforts. simpli.Search’s extensive campaign reports show impressions, clicks and eCPC’s by keyword. Easily compare quantity and quality of actions to other CPC-based campaigns.
• The Increased Ability to Target Competitive Keywords: In addition to targeting audiences who have searched on your own branded and non-branded terms, search retargeting reaches consumers who have searched on competitive terms. Take your campaigns beyond the search results page to reach a larger audience of users who have already shown an interest in your product.
• Multiple Targeting Overlays: Simpli.fi provides search advertisers with a complete set of resources that are integral to optimizing efforts across multiple avenues. Easily overlay your search term targeting with other targeting options including geographic, contextual, time of day, demographic, platform type, and others.

Our platform allows search marketers to upload their keyword list and CPM/CPC bids, and target individual searchers. Targeting, bidding, and reporting are done at the keyword level. Our platform delivers ads to users who have searched on designated keywords within the last minute, day, week, or month.