The Retargeting Platform at the Intersection of Search & Display
Simpli.fi is a new class of demand side platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. Our platform is built to manage massive amounts of unstructured data, a capability that powers our best-in-class search retargeting, our element level site retargeting, our keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers.
We Are:
- Global - With capabilities in North America, Asia, Taiwan, India, Singapore, Malaysia, the Philippines, the UK, France, Germany, Spain, and other countries, Simpli.fi is a global solution that matches the reach of your global brands.
- Complete - We are a comprehensive demand side platform (DSP) with an easy- to-understand work environment. Whether your campaigns need increased clicks, more efficient conversions, greater reach, or additional marketing insights, Simpli.fi delivers.
- Clear – The straightforward nature of our platform ensures that you will always understand who you’re reaching and how they are being reached. Nothing is hidden.
How We Can Help:
- Increased Performance – Massive amounts of intent-based data combined with advanced algorithms enable Simpli.fi to delivery on CTR, CPC and/or CPA goals.
- Greater Reach - Simpli.fi reviews hundreds of billions of impressions each month to ensure that your campaign reaches all of your desired audience.
- Deeper Insights – Simpli.fi shows you how each keyword is performing at every level, providing insights into new valuable new keyword segments.
- Complete Transparency – Simpli.fi provides complete transparency, so you know where each impression on your campaign is served.
- Platform Solution – Simpli.fi provides a complete set of APIs for trading desks, networks, publishers, and other platforms who want to incorporate Simpli.fi’s capabilities into their own.