How To Make Unstructured Data Actionable in Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount…
The New Era of Display: 5 Reasons Search Marketers Should Care
Chefs. Musicians. Athletes. Each is a master in their own discipline. Yet, many of these folks have skills that can be leveraged in a completely different channel with great success. Quite often, making the leap to another field can open up an entirely new world…
Search Retargeting: 4 Tips To Use Recency To Drive Performance
In life, timing can be everything. But in marketing, it can make the difference between a sale and a missed opportunity. That’s why the topic of recency is so important to marketers. Fortunately, search retargeting can help marketers capitalize on recency to drive performance. Understanding…
5 Reasons Online Display Advertising Is Simpler Than Ever
A good glass of wine is one of life’s simple pleasures. However, industry “experts” often make it sound complicated. This is the case with online display advertising today. But marketers need to know that display advertising today is a lot simpler than many of them…
“Search and the New Retargeting” Panel at OMMA Behavioral
Earlier this week I participated with an august group in a panel on the OMMA Behavioral Conference in San Francisco entitled “Search and the New Retargeting” It was great to see that advertisers at a Behavioral Targeting conference are now understanding that search retargeting is…
Mediapost Article on De-Averaging Behavioral Targeting Segments
Great article by Laurie Sullivan of Mediapost. Read it here.
De-Averaging Sausage…or How To Make Behavioral Targeting Work Better
Recently I was at a conference and one of my favorite topics came up: de-averaging behavioral targeting segments. This is an important issue for marketers today. Let’s take a look at why. Why BT Sausage Can Be Dangerous The typical audience segments used in behavioral…
New Feature in Simpli.fi Platform
Simpli.fi has added dynamic graphical charting capabilities below the campaign screens. The new feature allows for users to get a visual overview of their campaign(s) over a selected time period. Some test data below shows impressions over spend for a sample month. The chart below…
Exchangewire Interview
Exchangewire.com just published an interview about Simpli.fi’s launch in Asia. Read the article here: http://www.exchangewire.com/apac/2011/04/13/frost-prioleau-discusses-the-simpl-fi-dsp-offering-in-china-and-the-state-of-the-apac-exchange-marketplace/
Ni Hao RTB!
Today we announced the availability of the Simpli.fi platform in Asia. With this launch, advertisers looking to target Asian consumers can do so directly through the Simpli.fi interface. Press release is here: I’m very proud of our team for the great work that they did…
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