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20
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May
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2013 |
Advertising and marketing have changed changed dramatically over the years… that’s fair to say. Sure traditional advertising mediums are still in use, but all of the buzz these days seems to be around digitial advertising and the internet. Online advertising is a competitive market, and making the best use of online techniques is a must,…Discover More
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16
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May
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2013 |
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of course, few online marketers even understood…Discover More
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10
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May
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2013 |
Search advertising is widely considered to be the gold standard of online advertising. One measure of success is that search has achieved recurring line-item status in the advertising budgets of almost all major advertisers. Another measure is that despite consuming only 4% of consumers’ time online, search accounts for 46% of internet ad revenues, according…Discover More
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09
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May
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2013 |
We’re growing like crazy – expanding our office space in the Texas office to accommodate and adding new faces like it’s our job. Because… well, it is. So this week we’re welcoming new additions to the sales team and we’ll let you in on a bit about them so you can get to know who…Discover More
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07
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May
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2013 |
If you’ve been following technology trends, you are well aware of the term “Big Data.” It’s all the rage. From Facebook down to President Obama’s 2012 campaign team (who are starting their own private data analytics company), organizations are trying to mine the mountains of user data sitting on corporate servers. Given this audacious goal,…Discover More
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01
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May
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2013 |
Simpli.fi CEO, Frost Prioleau, spoke on panel entitled “There’s Data, Then There’s Business Intelligence” at MediaPost’s Search Insider Summit today. He spoke along side WordStream’s founder and CTO: Larry Kim, BloomReach Head of Product Development: Will Uppington, Infolinks CEO: Dave Zinman, and Steve Rowe CRO and Co-founder of MyCityWay. The focus of the panel was data firms that don’t…Discover More
As an online marketer you may have seen the phrases “search retargeting” and “site retargeting” bandied about quite often. If you’re more toward the expert side of the spectrum when it comes to digital marketing then you are probably well versed in exactly what these phrases mean. But if this is your first foray into…Discover More
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29
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Apr
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2013 |
Simpli.fi is proud to welcome two new team members to the client services team, Mandy Kleinhans and Jeff Callison. We are growing rapidly and couldn’t be happier to be adding team members at the rate we are, to help you get to know the newest additions here is a bit of info on each. Mandy…Discover More
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23
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Apr
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2013 |
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more benefits than disadvantages, if only…Discover More
As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic chaos. Advertisers need to find ways to…Discover More