Meet Simpli.fi’s New Team Members & Pictures of NY Office
Some great things are going on at Simpli.fi, and we aren’t just talking about search retargeting. We are proud to introduce our newest hires to the already stellar sales team: Grace Gonzalez located in the Fort Worth office and Michael Logan – located in our…
Search Retargeting Infographic
We released our new search retargeting infographic today showing how search retargeting combines the effectiveness of search with the reach and brand impact of display. Search retargeting harnesses the power of both mediums to deliver highly relevant display ads to users who have expressed interest…
Top 10 Alternatives to Last Touch Attribution (LOL)
Recently there have been a number of articles and commissioned studies cautioning against click based attribution models. These studies generally show that there is growing evidence supporting conversion- and engagement-based campaign optimization metrics. I tend to agree with these studies. In fact, almost all deep-thinking…
Simpli.fi’s New Search Retargeting Video
The Simpli.fi team is proud to announce the release of our first video, intended to better aid marketing professionals in quickly outlining the value of keyword level targeting. Search Retargeting: How it Works Instant access to valuable element level data on consumers (online behavior and…
The Art of Foosball – This is How we Play
Some offices tout a shiny foosball table with sleek styling, chrome-plated steel rods, thick sidewalls, a laminated cabinet …. I mean you could eat off the thing. At Simpli.fi, well our foosball table has character, the score markers on one side are bolts instead of…
Dallas Fort Worth Tornadoes Touch Down Near Simpli.fi Headquarters
Yesterday, (April 3, 2012) a series of as many as twelve twisters touched down in the Dallas Fort Worth area. While Helen Hunt and Bill Paxton made Twisters in the disaster drama from the mid 90’s look glamorous – there was nothing glamorous about these…
An Even Better Way to Buy Display
Yesterday Google announced “A Better Way to Buy Display” with their new “revved up contextual engine” that promises to improve their contextual targeting capabilities. Simpli.fi would like to congratulate Google on the announcement, and welcome Google to the world of what we call keyword contextual…
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