Transparency

We make our pricing as clear as glass, and report to you precisely how much you are paying for a specific keyword or what percentage is going to service fees.

We also provide full reporting on the media cost and performance of sites, as well as the cost and performance of the data elements your campaigns use. We let our partners know how, where, and when each dollar is spent and how each site, data element, or other targeting tactic performs. We empower our clients with insights into their campaigns they won’t find working with “black box” ad platforms. We deliver transparency in many ways, and to an extent that is unparalleled in the industry.
  • Advertiser spend is broken out by media costs, data costs, platform costs, and any other costs/pricing
  • See CPM, CTR and CPC broken out for each keyword, domain, time of day, day part, and more
  • See CPA reporting down to each keyword and domain
  • Data providers see earnings for each keyword and campaign
  • Inventory estimates are broken down by keyword

What You See:

  • Domains where ads are displayed, with impressions, clicks, conversions, and costs broken out for each
  • Data elements (keywords, contextual categories, CRM elements) used in each campaign, with impressions, clicks, conversions and costs for each
  • Contexts of the pages where ads are served, even if the campaign is not targeted to contexts
  • Times of day when impressions are served, with number of impressions, costs, CTR, CPM, CPC broken out for each hour
  • Positions on the page where ads are served, with number of impressions, costs, CTR, CPM and CPC broken out for each ad position
  • Exchange on which ads are served, with number of impressions, costs, CTR, CPM, CPC broken out for each
  • Recency performance, with number of impressions, costs, CTR, CPM and CPC broken out for each recency (eg, instant, 5 minutes, 15 minutes, hour, day, week, etc)
  • And much more…