Security Retailer
Snapshot drives incremental leads at a Cost Per Lead (CPL) 95% lower than client’s benchmark CPL through element level search retargeting and drives sales of security systems.

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The Opportunity
Drive leads and sales of one of the most well known brands in the security industry for the largest company of its kind with a large array of product and service offerings. Specializing in home security, business security and home health security.
Why was able to reach a highly targeted audience while generating leads at a lower CPL than the benchmark CPL, and maintain a desirable CTR (Click Through Rate).

  • attracted new customers to the retailer’s website.
  • Campaign CPL was 95% lower than benchmark CPL
  • Campaign CTR was 7 times higher than the retailer’s benchmark CTR
ADT Small Business Campaign