Reporting and Analytics

The Reporting and Analytics Center is a full ad-hoc custom reporting suite available within the Simpli.fi UI that provides the most transparent and richest data set available. It allows partners the ability to create and schedule customized reports, ad-hoc reports, or choose from 60+ pre-built reports all in real time, for any campaign.
  • Access to the richest data set in programmatic
  • Extract data in real-time trough the UI
  • Customize reports based on filters, pivot tables, and more than 100 unique dimensions and measures
  • 92 day look-back capability
  • Schedule reports for daily, weekly, and monthly automatic delivery to a single email address or schedule group reports for a department or team
  • Create custom data visualization to make date easier to consume and analyze

FLEXIBLE FUNCTIONALITY

All reports from the Reporting and Analytics Center have the option of a 92-day lookback window, and can be exported to the following file formats:
  • Excel 2007+ Spreadsheet
  • Tab-Separated Text
  • .CSV (Comma Separated Value)
  • JSON
  • HTML
  • Markdown
  • .PNG (for visualization)

UNSTRUCTRED DATA, VISUALIZED

The Reporting and Analytics Center’s powerful engine allows partners to create reports using the visualization types below to make data easier to consume, analyze, find trends, etc.
VisualizationGraphics

REPORTING METRICS

Sample of standard metrics used to customize reports in real-time, at any time:
  • Spend
  • Impressions
  • Clicks
  • Actions
  • CTR
  • CPM
  • CPC
  • CPA Budget
Or, customize reports using filters, pivot tables, and more than 100 unique dimensions and measures, such as:
  • Ad File Type
  • Goal Type
  • Daily Spend
  • Max Bid
  • Media CPM
  • Behavioral Cost
  • View Through Visits
  • Click Through Visits
  • Total Visit Rate
  • Daily Total Conversion Zone Visits
  • Video Completion Rate
  • And much more…

PRE-BUILT REPORTS

The Reporting and Analytics Center offers over 60+ pre-built report types, covering but not limited to:
  • Ad/Campaign Reporting
  • Context Reporting
  • Data Provider Reporting
  • Device Reporting
  • Domain Reporting
  • Geo-Fence Reporting
  • Keyword Reporting
  • Location-Based Reporting
  • Retail Performance Reporting
  • Segment Reporting
  • Video Interaction Reporting
  • Viewability Reporting
  • And more…