Audience Optimization

The Programmatic Platform optimizes your audience in real-time, enabling budget to be targeted to specific elemental data combinations that are performing and removes budget from under-performing combinations. Programmatic Platform campaigns can evolve based on:
  • Search Keywords
  • Contextual Keywords
  • CRM Data
  • IP Data
  • Dayparting
  • Frequency Capping
  • Pacing
  • Whitelist/Blacklist
  • Recency Range
  • Viewability/Ad Position
  • Elemental Data Overlays
Similar to traditional search marketing, our platform enables advertisers to bid on individual data elements, such as keywords to the specific value they are providing–maximizing value and margins for the advertising network.