Programmatic Platform

Infinite Possibilities

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Using Simpli.fi, marketers can:
  • Create custom audiences with pinpoint accuracy
  • Optimize audiences in real-time for maximum campaign effectiveness
  • Expand audiences instantly with precision at scale
  • Understand audience behavior with elemental insights
Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data
element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste.

A Programmatic Marketing Platform Like No Other

Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies including:

Demand Side Platform (DSP) Reach new levels of CPA, CTR, and CPC performance by leveraging element level optimization on your direct response and branding campaigns. Gain deeper audience insights into your prospects.

Data Management Platform (DMP) Easily collect, integrate, and manage your 1st party and 3rd party data. Maximize the value of your data by keeping it unstructured instead of aggregating it in pre-packaged segments.

Supply Side Platform (SSP) Maximize the value of your inventory by pairing it with unstructured, intent-based data and detailed contextual analysis. Maintain control across all your sales channels.