Hotel Entertainment and Casino
Snapshot drives bookings, reduced Cost Per Aquistion (CPA) and Cost Per Click (CPC) for hotel/entertainment client.

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The Opportunity
One of the world’s largest entertainment and casino entities looking to secure summer bookings for one of their hotels. Historically they had invested heavily in paid search marketing, but were looking for more reach and lower CPC (cost per clicks).
  • drove more than 800 hotel bookings to the target hotels during the summer season
  • Reduced the CPA (Cost Per Acquisition) by 80%
  • Reduced the CPC for non-branded campaigns by 40% – $3.00 vs. $5.00