Home Improvement Retailer
Simpli.fi drives sales volume, produces conversions and reduces CPA for Nation’s leading home improvement retailer.
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800 840 0768
Nationally recognized home improvement retailer looks to the effectiveness of search retargeting to leverage existing paid search keyword lists to product better performance at a lower cost. Looking to drive sales of two key product categories. Specifically, driving as many conversions as possible for the first product under a $3 CPM (Cost Per Thousand Impressions) and a CPA of $127. The second product’s goals were driving as many conversions as possible under a $3 CPM and CPA of $200.