Eyeglass Retailer
Eyeglass retailer includes element level search retargeting to attract new consumers to their online store, reaches CPA efficiency in days. Cost Per Acquisition drops 50% within first week of campaign.

talk to us

800 840 0768
The Opportunity
Unique eyeglass retailer looking to provide the masses with higher quality and more attractive eyeglasses at an affordable price, they design their own products and sell direct to consumers. Doing business solely online, directly through their website – means the flow of new and return customers is the lifeblood of their business.
Why Simpli.fi
We do data differently. We leverage unstructured data to power campaigns and instead of cramming it into segments where every element must be treated the same, we treat each data element differently. Allowing clients to see the performance of each individual campaign element provides deeper insights and better results. Reporting at this granular level allows optimization at the same level for campaigns that truly perform and teach you how to understand your audience.
  • The Simpli.fi platform identified trends in performance by domain and keyword
  • Automated Optimization: Simpli.fi’s element level optimization engine automatically re-directed spend to better performing domains and keywords