Facebook Exchange

Supercharge your FBX campaigns with the power of unstructured data. Facebook Exchange (FBX) is the newest way to buy ads on Facebook through real-time bidding. Target users on Facebook using your own first-party data outside of Facebook or tap into our massive data network for access to over 600 million user profiles. FBX

How Does it Work?

  • Facebook Exchange Search Retargeting: Attract new audience members. Simpli.fi displays your ads to users on Facebook after they have signaled intent through searches they’ve performed on the web.
  • Combine the power of our search retargeting capabilities with the world’s largest social network.
  • Facebook Exchange Site Retargeting: Re-engage users who already know about you. If a user visits your site and leaves without converting, Simpli.fi can display your ads later on Facebook.

Simpli.fi Advantages:

    Get direct and complete access to Facebook’s own advertising exchange for campaigns powered by Simpli.fi’s massive data network.
  • Unstructured Data Targeting:  While other platforms force you to target with pre-packaged audience segments on the Facebook Exchange, Simpli.fi is the only platform enabling unstructured data targeting on FBX…driving campaign performance to new heights.
  • Element Level: Bid, report, and optimize at the element level for superior performance and the deepest insights available. Get granular to easily see what’s working and what isn’t. Tweak any campaign element individually to get the most ROI.
  • Massive Scale: Facebook brings the scale. Simpli.fi brings the power of element level marketing. Target users on the world’s largest social network with the power of Facebook’s high quality inventory