Our platform delivers higher performance and deeper insights because it is built from scratch to leverage the power of unstructured data
Demand Side Platform (DSP)
Take Campaign Performance to a Higher Level
- Bid, report and optimize with unstructured data rather than traditional pre-packaged data segments.
- Achieve industry leading CPA, CTR and CPC performance through fully automated multivariate optimization.
- Maximize your reach by accessing millions of websites and billions of monthly search events through the Simpli.fi Data Network.
- Implement the right strategies to meet your goals, including: search retargeting, site retargeting, contextual targeting, demographic targeting, and other targeting techniques.
- Real time campaign management, including bid/pricing management.
- Manage your own campaigns through our full featured, easy-to-use self-service user interface, or take advantage of our fully managed service option.
- Build Simpli.fi’s capabilities into your platform using our complete work flow API.
- Gain deep insights through our fully transparent, detailed reporting and analytics.
Data Management Platform (DMP)
Collect and Integrate
- Leverage your 1st-party data in its raw, unstructured form to achieve maximum campaign performance and deeper insights.
- Save time and money by eliminating the need to create pre-packaged audience segments.
- Incorporate offline CRM / POS data to gain insights into your customers’ online behavior.
- Simplify management of vast amounts of data in one central location
- Access customer analytics that show where the most effective opportunities lie
- Build high-performance audiences quickly and easily
Supply Side Platform (SSP)
Access and Organize
- Maximize the value of your inventory by pairing it with unstructured intent data.
- Reserve your inventory for your direct sales force, or access thousands of new advertisers on the Simpli.fi platform
- Set multiple floor prices including “right if first refusal”
- Let our technology handle all the ins and outs of fill rates and yield so you get the maximum ROI for each transaction
- Gain granular insights into inventory values