Simpli.fi provides a better way for advertisers to build and target audiences
Specifically, Simpli.fi enables:
- Customized Audiences: Instead of selling you pre-packaged audience segments like other DSPs do, with Simpli.fi you can define your own audience from scratch using keywords or other unstructured data
- On-the-fly Audience Optimization: Once a campaign is launched, audiences can be manually or automatically optimized around the best-performing elements to drive improved campaign performance
- Variable Recency: Time matters with audience targeting. Simpli.fi enables you to target audiences based on data that is anywhere from a few seconds old to 30 days old, so that your audience can be targeted with the best recency for delivering the results you need
- Complete Transparency: Simpli.fi provides visibility into how each element in your audience performs, enabling you to attain both better campaign performance and deeper insights into your customers
If you are using pre-packaged audience segments, you are likely overpaying for your data, and your campaigns are likely underdelivering compared to their potential.
With Simpli.fi you can build your audience from:
The Simpli.fi Data Network:
- 600 million + user profiles
- 10 billion search events per month
- 100% intent data
- Variable recency from a few seconds to 30 days
- Over 750 demographic attributes, including: interests, house data, affluence indicators, geography and more.