Simpli.fi Programmatic Advertising & GeoFencing

TOP SIX TRENDS: REIMAGINING LOCAL ADVERTISING IN THE AGE OF PROGRAMMATIC – PART ONE

Programmatic advertising is the most powerful advertising to come along since search. But, let’s face it, most of the industry’s investment in programmatic to date hasn’t been geared toward local. Development has been largely focused on running a $20,000-dollar-a-day kind ...

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SIMPLI.FI IS ONE OF INC. MAGAZINE’S BEST WORKPLACES 2017

Simpli.fi is one of the highest-scoring businesses with standout employee engagement; Inc. Best Workplaces featured in June 2017 issue of Inc. magazine Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been named one of ...

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KEEPING PACE WITH THE EVOLUTION OF PROGRAMMATIC

In 2011, a seminal article came out claiming that software is eating the world. Well, in advertising, we like to say programmatic is eating the world. It’s taking over. The rapid-fire development of programmatic has been astonishing. And the future ...

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Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand

CHALLENGE A national insurance company wanted to supplement their national advertising campaigns with specific localized targeting that support their network of local agents to promote home and auto insurance. Since nomenclatures, local preferences, and buying habits vary from city to ...

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Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones

CHALLENGE A national baked goods brand wanted to increase foot traffic into their stores during the winter holiday period. They enlisted the help of Simpli.fi to utilize new geo-fencing with conversion zones technology to track online-to-oline conversions in their stores ...

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