Simpli.fi Programmatic Advertising & GeoFencing

Simpli.fi’s Award Winning Online-to-Offline Attribution Solution

The 2017 Local Visionary Awards, hosted by Street Fight, “celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.” Just recently, Street Fight recognized Simpli.fi’s advanced Location-Based Mobile Advertising ...

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SIMPLI.FI SUPPORTS ADS.TXT AND THE CONTINUED FLIGHT TO QUALITY

Last May, the Interactive Advertising Bureau (IAB) Tech Lab introduced Ads.txt, a move designed to help buyers identify which exchanges are authorized to sell publishers’ inventory. The stated mission of the initiative is to: “Increase transparency in the programmatic advertising ...

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4 Programmatic Trends to Watch in 2018

Demand-Side Platform for Localized Advertising Offers Predictions for the Next 12 Months Simpli.fi, the company bringing the power of programmatic advertising to localized advertisers, shares its insider perspective of programmatic trends to expect in 2018. The four predictions are based ...

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Black Friday Foot Traffic: Which Retailer Won the Day?

For all advertisers in the retail space, the hustle and bustle of the holiday season is undoubtedly here. For consumers, deep discounts and the thrill of the hunt brought many shoppers out over Thanksgiving, on Black Friday and into the ...

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Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers

Previously published on LSAInsider.com by Donny Dye, VP of Sales, Simpli.fi My favorite coffee shop had been around for several years. The owner roasted his own beans, made his own syrups, and had no less than 6 pour over coffee ...

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