Simpli.fi Programmatic Advertising & GeoFencing

Reaching Music Lovers with Precision and Scale: Event Targeting

Music festivals are some of the world's most hyped events. Each year over 32 million people attend music festivals in the U.S. alone according to Billboard, and nearly half of those are Millennials. Consider the music festival environment. Thousands of ...

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Report: Brand Safety in a Real-Time Buying Environment

Brand safety has always been a concern in digital advertising, but more marketers are acutely aware today about ensuring their ads aren’t served beside inappropriate content. There are two main factors driving increased vigilance around brand safety. One is the ...

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Why you want programmatic video in your mix

Today’s consumer is watching video on screens of all sizes - on desktops, laptops, tablets, phones, and let’s not forget, on the big screen in their living room. Advertisers want to be where their target consumers are and they’re watching ...

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Simpli.fi named to 2017 Online Trust Honor Roll

At Simpli.fi our world is data. It’s no exaggeration to say that we eat, sleep and breathe it. Our teams know that in programmatic, the quality and visibility into the data behind every campaign makes all the difference. But we ...

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Success Story: Increasing store traffic through localized programmatic

A major telecommunications company was looking to run a three-day national advertising campaign over a key sales weekend. The brand considered multiple channels for the campaign, including radio, TV and digital. Based on previous success with one of the company’s ...

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