Simpli.fi Programmatic Advertising & GeoFencing

Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers

The Big Tournament is in full swing. As one of the most exciting times in sports, March is about champions, upsets, cinderellas, and the elusive perfect bracket. The Big Tournament also draws multitudes of consumers to cities and stadiums all ...

CONTINUE

Service Lessons: Meeting Clients Where They Are

We’ve talked about Simpli.fi’s culture before and why an open ethos, servant leadership and ongoing education have helped propel our company – and your service – forward. It turns out that some of the other service programs we put in ...

CONTINUE

Simpli.fi and The Growth of Mobile

If 2016 was the Year of Mobile, then 2017 heralds a new era where mobile is becoming the primary medium for advertising programmatically. Mobile programmatic accounted for 69% of all programmatic digital display spending in the US last year. In ...

CONTINUE

Simpli.fi Introduces New Reporting and Analytics Center

Localized programmatic advertising leader launches real-time reporting and analytics suite; provides clients deeper campaign insights on-demand Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today introduced its new Reporting and Analytics Center. This complete customer-facing ...

CONTINUE

Ad Spend: What Role Will Programmatic Analytics Play in Decision Making?

Advertisers thirst for a deeper understanding of their target audiences. Who are they? What do they want? How can we influence them? Over the past decade, digital marketers have chipped away at these questions through the analysis of more and ...

CONTINUE