Simpli.fi Programmatic Advertising & GeoFencing

Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

CHALLENGE An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of Simpli.fi to utilize new geo-fencing technology to more precisely target their audience, improve their ...

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Mobile Madness: Using Event Targeting for Granular Insight

Ever wondered how mobile foot-traffic compares location by location? As a business owner or marketer, it pays to get granular with localized insight and performance with Simpli.fi's Geo-Fencing technology. Using Event Targeting, it's possible to create mobile user audiences from ...

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LSA 2017 – Key Takeaways

We recently attended the Local Search Association 2017 Conference (#LSA17) in sunny San Diego. As the leader in localized programmatic, we work with and follow closely the LSA as they help businesses – small merchants and national brands, alike – ...

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Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers

The Big Tournament is in full swing. As one the most exciting times in sports, March is about champions, upsets, cinderellas, and the elusive perfect bracket. The Big Tournament also draws multitudes of consumers to cities and stadiums all around ...

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Service Lessons: Meeting Clients Where They Are

We’ve talked about Simpli.fi’s culture before and why an open ethos, servant leadership and ongoing education have helped propel our company – and your service – forward. It turns out that some of the other service programs we put in ...

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