Simpli.fi Programmatic Advertising & GeoFencing

Simpli.fi Named 2017 Best Place to Work in Dallas-Fort Worth

Great news! Last night, Simpli.fi, the leading provider of localized programmatic advertising, was ranked fourth in the Medium-Size Business category of the Dallas Business Journal’s 2017 Best Places to Work. Check out the full story on Dallas Business Journal. Congrats ...

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The Reasons for Targeting Based on Intent

Do you ever wonder about the difference between Intent Targeting and Demographic Targeting? You’re definitely not alone. Let’s break it down. Intent targeting is what Simpli.fi does. It’s about reaching people based on their behavior, including the sites they visit, ...

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Q4 Programmatic Survival Guide

How to Win Despite Increased Competition Q4 is fast approaching and with it, the yearly surge in advertising spend. Dollars have been quickly shifting to programmatic and mobile which points to growing adoption and the entry of more advertisers to ...

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College Football Opening Weekend: Event Targeting in Action

Increasingly More College Football Fans Watch the Game from their Tailgate In order to analyze tailgating behavior during the 2017 College Football opening weekend, we put our Geo-Fencing with Event Targeting solution to work. We created event targeting fences around ...

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THE ROLE OF PROGRAMMATIC ACROSS THE CUSTOMER JOURNEY

When programmatic first came into use, the industry was focused on basic retargeting, the low-hanging fruit, as it’s commonly called, or the lower purchase funnel. But as programmatic technologies have matured over the past few years, leading advertisers are now ...

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