Simpli.fi Programmatic Advertising & GeoFencing

KEEPING PACE WITH THE EVOLUTION OF PROGRAMMATIC

In 2011, a seminal article came out claiming that software is eating the world. Well, in advertising, we like to say programmatic is eating the world. It’s taking over. The rapid-fire development of programmatic has been astonishing. And the future ...

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Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand

CHALLENGE A national insurance company wanted to supplement their national advertising campaigns with specific localized targeting that support their network of local agents to promote home and auto insurance. Since nomenclatures, local preferences, and buying habits vary from city to ...

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Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones

CHALLENGE A national baked goods brand wanted to increase foot traffic into their stores during the winter holiday period. They enlisted the help of Simpli.fi to utilize new geo-fencing with conversion zones technology to track online-to-oline conversions in their stores ...

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Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising

Localized programmatic platform runs 55,000 concurrent daily, live campaigns (April 28, 2017 – Fort Worth, TX) –Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it has continued its rapid growth through the ...

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Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

CHALLENGE An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of Simpli.fi to utilize new geo-fencing technology to more precisely target their audience, improve their ...

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