Simpli.fi Programmatic Advertising & GeoFencing

Why Our Culture Improves Your Service

Today Simpli.fi is a thriving company that continues to win awards and grow in terms of technology, talented staff and clients focused on localized programmatic. But, when the company first started, we were a very small business. And, while we ...

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Solving the Omnichannel Conundrum

As is the case with many buzzwords, omnichannel can sound deceptively simple at first. Buyers conduct their journey via a variety of channels that cross mobile, video, display and social. Marketers – and their programmatic partner – are left trying ...

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Dynamic Audiences: Taking the Guesswork out of Campaign Optimizations

We talk a lot about unstructured data on here at Simpli.fi - specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that ...

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Getting Creative with Simpli.fi’s Advanced Geo-Fencing

Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways ...

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Drilling Down Into Your Vertical

One of the fun things about digital advertising is the way it makes yesterday’s campaigns look like primitive cave art. Think about how a franchised company would have run ads back when the Internet was new. Most likely it would ...

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