Simpli.fi Programmatic Advertising & GeoFencing

Simpli.fi Introduces Geo-Conversion Lift

Today Simpli.fi announced Geo-Conversion Lift, an upgrade to our industry-leading Geo-Fencing with Conversion Zones solution. With Geo-Conversion Lift, advertisers gain understanding and insights about how their mobile ad campaigns drive incremental foot traffic into physical locations. Advertisers of all types ...

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Success Story: Search Retargeting Drives Savings Account Applications

CHALLENGE An online bank was looking to increase applications for new savings accounts through their website. They enlisted the help of Simpli.fi to run a programmatic campaign based on unstructured data to reach their target audience, drive web traffic, and ...

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Back to School Shopping is Now. Holiday is Next.

If you’re a digital marketer, odds are you’re in the middle of executing your back-to-school (BTS) strategy and about to start planning for the holiday season. We work with many retail brands and their agencies, and understand the importance of ...

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Our Take on the Blue Bar Buzz

Mobile has added a big new data set to the table - location data - and with it has come tremendous excitement and investment in our industry and for good reason. Location-based intent data helps marketers go beyond targeting on ...

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