Simpli.fi Programmatic Advertising & GeoFencing

Simpli.fi Introduces Native Programmatic

Localized programmatic advertising leader combines benefits of its unique programmatic platform with performance of native Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today introduced its Native Programmatic advertising solution. This new solution combines the highly engaging ...

CONTINUE

Trend Alert: Three Reasons Why This REALLY Is the Year of Native Advertising

We’ve all heard it for several years – this is the year native advertising will explode! We’ve all been waiting, but here at Simpli.fi we really do believe that 2017 is the year. As more and more native inventory—ads that ...

CONTINUE

Programmatic Omni-Channel: The Death of the Point Solution?

In the past, media-mix decisions have been a fairly static affair. Marketers would take into account existing market research, performance of past campaigns, goals of the current campaign, and other data before allocating budget across the various media types in ...

CONTINUE

Simpli.fi and the Big Game

Using Event Targeting to measure economic impact near NRG Stadium during the biggest week in sports There is nothing like the Big Game. And when it comes to programmatic, there's nothing like Simpli.fi. Imagine the possibilities when you blend the ...

CONTINUE

Does Google’s release of search data for YouTube targeting really mean much for digital advertising?

Perhaps not as much as one might think. It has now been several years since the major search engines turned off advertiser’s access to search history. Google’s recent announcement that advertisers can now target YouTube ads based on their Google ...

CONTINUE