2014 Articles

Programmatic Can Be More Friend Than Foe For Local Media

AdExchanger

8.21.14 National Advertisers Should Take Pointers from Local Advertisers

AdExchanger

Frost Prioleau
7.14.14 Where is the Uber of Online Advertising?

AdExchanger

Frost Prioleau
6.24.14 The Virtuous Cycle of Programmatic Quality

AdExchanger

Frost Prioleau
5.16.14 How Big Data Can Make The Most of Small Campaigns

AdExchanger

Frost Prioleau
4.18.14 The Sale After the Sale: The New Reality of Selling Display Ads

MarketingLand

James Moore
3.5.14 Let’s Be Clear About Transparency

AdExchanger

Frost Prioleau
3.13.14 Unlocking the Tremendous Possibilities of Audience Data

MarketingLand

James Moore
1.8.14 Taking the Long View on Viewability

AdExchanger

Frost Prioleau
1.7.14 Don’t Buy Your Programmatic Audience, Built It

Convince and Convert

Amber Benson
1.4.14