2012 Articles

Search Retargeting – An Evolution in Progress

MarketingLand

12.31.12 Reflections on RTB & Search Retargeting in 2012

SearchEngineLand

12.20.12 Unstructured Data Brings Effectiveness of Search to Display

SearchEngineLand

12.20.12 Click Only Attribution & the Death of Common Sense

MarketingLand

12.3.12 Unstructured Data is Redefining “Premium” in the World of Display Advertising

MarketingLand

11.5.12 How to Jump Start Display Campaigns with Look-A-Likes

MarketingLand

10.17.12 Search Retargeting Adoption to Accelerate Among Brands & Agencies

MarketingLand

10.09.12 How Dynamic Audiences Can Maximize Display Advertising Performance

SearchEngineLand

09.19.12 Display Advertising: Who’s Who & What’s What in This Ever-Changing Space

MarketingLand

9.10.12 What do Audience Segments, 8-Track Tapes & Pay Phones Have in Common?

SearchEngineLand

8.22.12 Demand Side Platforms: Making the Most Out of Your Big Data in Display

SearchEngineLand

8.13.12 How to Extend & Improve Your Retargeting Efforts

SearchEngineLand

7.25.12 Yahoo Financial: Demand Side Platform Simpli.fi Enhances Suite of Element Level Targeting Solutions

Yahoo Financial

7.20.12 Leveraging Programmatic Media Buying to Expand Retargeting Campaigns

MarketingLand

7.10.12 How Search-a-Likes Can Improve Both Search Retargeting & SEM Campaigns

SearchEngineLand

6.27.12 Segment Based Search Retargeting & Keyword Search Retargeting: Discerning the Difference

MarketingLand

6.18.12 7 Tips for Lowering CPA Using Search Retargeting

SearchEngineLand

5.30.12 What Display Advertising Can Learn From Politicians

MarketingLand

5.29.12 Media Post: Simpli.fi Adds Keyword Contextual

MediaPost

2.18.12 How to Make Unstructured Data Actionable in Display

SearchEngineLand

2.8.12 The New Era of Display: 5 Reasons Search Marketers Should Care

SearchEngineLand

1.11.12