15
Oct
2012

Real Time Bidding: A Definition of the Organizations Involved

10/15/2012
A recent press release from Casale Media, Index Platform and Advertiser Perceptions revealed respondents want a clearer explanation on differentiators between RTB, private ad exchanges, supply side platforms, demand side platforms, agency trading desks and data management platforms, and how these are different from ad networks. The graphic below breaks down the players involved in RTB. Real time bidding landscape