Press ReleasesSimpli.fi Launches Complete Cross-Platform Capabilities, Enhanced Multivariate Optimization Engine for Unstructured Data
Simpli.fi, a programmatic marketing platform that uses unstructured data to simplify digital media buying, announced today the launch of complete cross-platform inventory capabilities including display, mobile, video and social advertising. Simpli.fi is the only programmatic marketing platform that can bid, optimize and report on the individual data element level, including recency, across all inventory types.
Simpli.fi and ClickFuel Partner to Offer Accountable, Programmatic Campaign Reporting Dashboards to Local Media Publishers and Ad Networks
Simpli.fi, the programmatic platform that uses unstructured data to simplify digital advertising, today announced its integration with ClickFuel, the leading white-label reporting dashboard provider for SMBs enabling seamless reporting of Simpli.fi programmatic advertising campaigns for local media properties and ad networks reselling the Simpli.fi platform.
Simpli.fi Closes $16MM Round of Series B Funding to Expand Programmatic Marketing Solutions Using Unstructured Data
Simpli.fi, an advertising technology company delivering highly targeted programmatic marketing solutions using unstructured data, today announced it has closed a $16 million Series B growth investment led by Frontier Capital. Several existing investors, including Contour Venture Partners, also participated.
Simpli.fi Helps Ad Agencies Succeed in Q4 by Delivering Data Visibility and Transparent Reporting for Online Display Campaigns
Simpli.fi, the programmatic marketing platform that leverages unstructured data, is helping advertising agencies during the notoriously stressful Q4 holiday ad onslaught by offering complete data visibility and fully transparent reporting for all its online display campaigns. This unprecedented level of reporting helps agencies understand in greater depth why campaigns are performing, enabling them to tune budget allocations and maximize ROI.
Simpli.fi Elevates Campaign Integrity in Programmatic Display
Simpli.fi announces partnering with RiskIQ, a leading provider of enterprise security solutions, to combat malware in digital advertising. Further highlighting the company’s commitment to online security and campaign integrity. Published, 9/10/13, Marketwire
Simpli.fi Launches Unstructured Data Targeting on Facebook Exchange
Integration extends the performance of keyword level search retargeting, site retargeting, and CRM retargeting offerings to the vast reach of brand safe inventory offered on the Facebook Exchange. Published: 1/14/13, Marketwire.
Demand Side Platform Simpli.fi Wins eTail Rising Star Award for Value, Performance, and Excellence in Technology
Simpli.fi awarded an eTail Rising Star award for value, performance, and excellence in the Start Up Technology category. The eTail Rising Star spotlight recognizes the people, technologies and service providers that retailers consider the top providers in their fields, helping retailers and brands at large to improve their advertising efforts, customer relationships, and engagement levels. Published: 7/5/2012, Marketwire.
Digital Advertising Platform Simpli.fi Reaches 10,000 Campaign Milestone
Simpli.fi reaches over 10,000 campaign milestone. Over 10,000 campaigns have run on the platform since inception. Simpli.fi also announced two vice president appointments, along with almost a dozen new hires in the client services, operations, accounting and business development departments due to rapid company growth. Published: 9/3/2012, PRWeb.
Demand Side Platform Simpli.fi Enhances Suite of Element Level Targeting Solutions
Simpli.fi announces several enhancements to its suite of solutions, including: multivariate optimization, look-a-like modeling, dynamic ad serving, and first party data targeting. Published: 6/20/12, Marketwire.
Demand Side Platform Simpli.fi Releases Search Retargeting Infographic
Releases new search retargeting infographc. By introducing this infographic, Simpli.fi intends to educate viewers on the basics of search retargeting, the growth of real time bidding (RTB), and the value that search retargeting adds to a marketer’s arsenal of effective advertising tools. Published: 5/7/12, PRWeb.
Demand Side Platform Simpli.fi Introduces Keyword Contextual Targeting
Simpli.fi launches Keyword Contextual Targeting on the Simpli.fi platform. The new offering further enhances Simpli.fi’s suite of element level targeting options that allow more precision, higher performance, and deeper insights than segment based approaches. Keyword Contextual Targeting enables marketers to use keywords to instantly define, target, and optimize custom contextual categories for any campaign on the Simpli.fi platform. Published: 2/28/12, PRWeb.
Global Demand Side Platform Simpli.fi Releases Platform API
Simpli.fi releases a complete Application Programming Interface (API). The API enables clients and partners to seamlessly integrate Simpli.fi’s display advertising capabilities with their own systems, automating the processes of campaign set-up, management, and reporting. Published: 12/13/11, PRWeb.
Simpli.fi Launches Instant Search Retargeting
Simpli.fi proudly releases instant search retargeting. An enhancement to the Simpli.fi platform, the new offering allows marketers to immediately target searchers the instant they land on a page selected from their search results. Published: 11/2/11, PRWeb.
Simpli.fi and National Ad Force Partner to Offer Integrated Search-Enabled Display to Advertisers
Simpli.fi enters into a partnership with National Ad Force. The partnership appoints National Ad Force as a non-exclusive sales partner, enabling them to offer advertisers Simpli.fi’s leading capabilities in search retargeting, contextual targeting, site retargeting, and other targeting techniques. Published: 10/3/2011, PRWeb.
Simpli.fi Expands Search-Enabled Demand Side Platform to Asia
Simpli.fi announces its Asia launch. Global advertisers can now deliver highly targeted online advertising to users in Asia by using the same intuitive Simpli.fi interface that they use in North America. Published: 3/8/11, PRWeb.
Simpli.fi Launches Keyword-Level Bidding Platform for Display Advertising
Simpli.fi offers an innovative real-time bidding platform for advertisers & agencies that are looking to get more out of their search and display advertising campaigns through better targeting, reporting and analytics. Published: 10/25/10, PRWeb.