27
Sep
2018
Political Marketers: Make a Bigger Splash with Simpli.fi’s Addressable Geo-Fencing
Political Marketers: Make a Bigger Splash with Simpli.fi’s Addressable Geo-Fencing

09/27/2018

What if you could precisely target individual households with digital ads at scale? We’re talking about serving mobile, video, and/or OTT/CTV ads to individuals at one specific address with no unwanted overlap, across multiple devices within the home. Imagine what this could do for political campaigning. The possibilities for political marketers would be endless. Thanks…Continue…

21
Sep
2018
Advertising Insights for Political Marketers
Advertising Insights for Political Marketers

09/21/2018

$8.5 billion—that’s the predicted political ad spend for 2018. Out of that $8.5 billion, digital media will account for $1.8 billion—a 22% share (StreetFight). These numbers speak for themselves. Digital marketing is more important than ever for political campaigns. For political marketers, it’s not a question of if you should be utilizing digital advertising, but…Continue…

18
Sep
2018
The Future of Location-Based Marketing
The Future of Location-Based Marketing

09/18/2018

Targeting the right person with the right ad at the right time—it’s the holy grail of location-based marketing, and with Simpli.fi we are closer than ever before to achieving it. Location-based marketing has come so far over the years, and Simpli.fi is excited to be a pioneer in pushing the industry forward. In order to…Continue…

11
Sep
2018
Download: The Political Marketers’ Playbook for Localized Programmatic
Download: The Political Marketers’ Playbook for Localized Programmatic

09/11/2018

The 2018 mid-term election season is expected to see $8.5 billion in political ad spend. The question is, how much of it will be spent effectively? Traditional mass advertising (TV buy, direct mail, radio, etc.) is on the decline, both in terms of usage and effectiveness. Broadcast television ad spend is down 18% in total…Continue…

07
Sep
2018
Labor Day Weekend: Analyzing Foot Traffic Patterns Across Popular Holiday Weekend Destinations
Labor Day Weekend: Analyzing Foot Traffic Patterns Across Popular Holiday Weekend Destinations

09/07/2018

Labor Day Weekend 2018 has come and gone, and we at Simpli.fi hope yours was relaxing and fun-filled. Traditionally, many people around the country spend their Labor Day Weekend on or around a lake. This was a great opportunity to capitalize on a major holiday weekend and showcase how our Event Targeting technology could capture…Continue…

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