28
Apr
2017
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising

04/28/2017

Localized programmatic platform runs 55,000 concurrent daily, live campaigns (April 28, 2017 – Fort Worth, TX) –Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it has continued its rapid growth through the first quarter of 2017. Simpli.fi’s growth is being driven by adoption of the company’s industry…Continue…

19
Apr
2017
Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones
Success Story: Auto Dealership Drives In-Person Visits Through Geo-Fencing With Conversion Zones

04/19/2017

CHALLENGE An auto dealership was looking to increase brand awareness among their target audience and bring prospective buyers into their location. They enlisted the help of Simpli.fi to utilize new geo-fencing technology to more precisely target their audience, improve their overall advertising performance and track offline conversions. With a goal of achieving a 0.1% CTR,…Continue…

04
Apr
2017
Mobile Madness: Using Event Targeting for Granular Insight
Mobile Madness: Using Event Targeting for Granular Insight

04/04/2017

Ever wondered how mobile foot-traffic compares location by location? As a business owner or marketer, it pays to get granular with localized insight and performance with Simpli.fi’s Geo-Fencing technology. Using Event Targeting, it’s possible to create mobile user audiences from fences drawn around your own business location(s) or even your competitors. The Regional semifinals of…Continue…

31
Mar
2017
LSA 2017 – Key Takeaways
LSA 2017 – Key Takeaways

03/31/2017

We recently attended the Local Search Association 2017 Conference (#LSA17) in sunny San Diego. As the leader in localized programmatic, we work with and follow closely the LSA as they help businesses – small merchants and national brands, alike – market to local consumers. As we mingled and interacted with agencies, media publishers, advertisers and…Continue…

21
Mar
2017
Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers
Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers

03/21/2017

The Big Tournament is in full swing. As one the most exciting times in sports, March is about champions, upsets, cinderellas, and the elusive perfect bracket. The Big Tournament also draws multitudes of consumers to cities and stadiums all around the country, creating opportunities for marketers to use Simpli.fi’s Event Targeting to create custom audiences…Continue…