15
Aug
2017
Simpli.fi Introduces Geo-Conversion Lift
Simpli.fi Introduces Geo-Conversion Lift

08/15/2017

Today Simpli.fi announced Geo-Conversion Lift, an upgrade to our industry-leading Geo-Fencing with Conversion Zones solution. With Geo-Conversion Lift, advertisers gain understanding and insights about how their mobile ad campaigns drive incremental foot traffic into physical locations. Advertisers of all types and sizes are increasingly demanding attribution models that show how ads served on mobile devices…Continue…

08
Aug
2017
Success Story: Search Retargeting Drives Savings Account Applications
Success Story: Search Retargeting Drives Savings Account Applications

08/08/2017

CHALLENGE An online bank was looking to increase applications for new savings accounts through their website. They enlisted the help of Simpli.fi to run a programmatic campaign based on unstructured data to reach their target audience, drive web traffic, and boost savings account applications. The primary goal was to achieve a $250 CPA (Cost Per…Continue…

01
Aug
2017
Our Take on the Blue Bar Buzz
Our Take on the Blue Bar Buzz

08/01/2017

Mobile has added a big new data set to the table – location data – and with it has come tremendous excitement and investment in our industry and for good reason. Location-based intent data helps marketers go beyond targeting on things like cookie data and search, and precisely reach consumers at that all-important moment when…Continue…

27
Jul
2017
SUCCESS STORY: Driving meaningful web traffic for B2B tech company
SUCCESS STORY: Driving meaningful web traffic for B2B tech company

07/27/2017

Challenge Simpli.fi’s client, a B2B tech company specializing in cloud computing, was recently acquired and wanted to launch a rebranding campaign. They enlisted the help of Simpli.fi to target a relevant audience of IT professionals with their new brand message and improve their programmatic advertising performance by driving meaningful web traffic to their site. The…Continue…