16
Oct
2018
Case Study: Political Candidate Drives Voters to the Polls with Addressable Geo-Fencing From Simpli.fi
Case Study: Political Candidate Drives Voters to the Polls with Addressable Geo-Fencing From Simpli.fi

10/16/2018

See how Simpli.fi’s Addressable Geo-Fencing helped a campaign reach a relevant audience, drive voters to the polls, and most importantly, win the election!   THE CHALLENGE Political advertising spending is expected to exceed $8.5 billion in 2018. In such a saturated and competitive environment, it can be difficult to stand out in the crowd. From…Continue…

11
Oct
2018
How Successful Political Marketers are Getting Out the Vote with Simpli.fi
How Successful Political Marketers are Getting Out the Vote with Simpli.fi

10/11/2018

  For political marketers, it’s all about Election Day turnout. If supporters don’t show up to the polls, it doesn’t matter how polished your political campaign ads were, how attractive your mailers looked, or how much money you raised during your campaigning efforts. In the end, you need votes. In a political environment that can…Continue…

09
Oct
2018
LPS18 Video Series: Closing Remarks from CEO, Frost Prioleau
LPS18 Video Series: Closing Remarks from CEO, Frost Prioleau

10/09/2018

Previously in our LPS18 video series we addressed three important developments in the programmatic space: header bidding, ads.txt, and GDPR. If you missed the last presentation, you can view the video here. Today we conclude the LPS18 video series with some remarks from Simpli.fi’s CEO Frost Prioleau. Frost summarizes the key takeaways from the day…Continue…

02
Oct
2018
Commentary: Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
Commentary: Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local

10/02/2018

This article originally appeared in StreetFight By: James Moore Let’s talk about burritos—specifically, selling them. Imagine a nationwide QSR wants to reach new customers. Its advertising partner suggests targeting “regular fast food customers” across the country. Sounds easy—maybe too easy. Different cities have different burrito chains. Wouldn’t it be valuable to target folks who have…Continue…

28
Sep
2018
Digital Politics Podcast Features Simpli.fi: Localized Programmatic Political Ad Buys
Digital Politics Podcast Features Simpli.fi: Localized Programmatic Political Ad Buys

09/28/2018

Recently on the Digital Politics Podcast with Karen Jagoda, Simpli.fi CEO Frost Prioleau shared his insights on the value of real-time programmatic ad buying in helping political and advocacy campaigns target the right person at the right time with the right messaging. Frost also discussed the value of geo-fencing for driving fundraising, getting out the…Continue…

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