22
Jun
2017
TOP SIX TRENDS: REIMAGINING LOCAL ADVERTISING IN THE AGE OF PROGRAMMATIC – PART ONE
TOP SIX TRENDS: REIMAGINING LOCAL ADVERTISING IN THE AGE OF PROGRAMMATIC – PART ONE

06/22/2017

Programmatic advertising is the most powerful advertising to come along since search. But, let’s face it, most of the industry’s investment in programmatic to date hasn’t been geared toward local. Development has been largely focused on running a $20,000-dollar-a-day kind of campaigns. But now the attention is shifting. We’re seeing huge momentum toward local media,…Continue…

05
Jun
2017
SIMPLI.FI IS ONE OF INC. MAGAZINE’S BEST WORKPLACES 2017
SIMPLI.FI IS ONE OF INC. MAGAZINE’S BEST WORKPLACES 2017

06/05/2017

Simpli.fi is one of the highest-scoring businesses with standout employee engagement; Inc. Best Workplaces featured in June 2017 issue of Inc. magazine Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been named one of Inc. magazine’s Best Workplaces for 2017, the publication’s second annual ranking in the fast-growing private…Continue…

16
May
2017
Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand
Success Story: Brandmuscle Secures Localized Targeting Success for National Insurance Brand

05/16/2017

CHALLENGE A national insurance company wanted to supplement their national advertising campaigns with specific localized targeting that support their network of local agents to promote home and auto insurance. Since nomenclatures, local preferences, and buying habits vary from city to city across the country, their local marketing provider, Brandmuscle, enlisted the help of Simpli.fi to…Continue…

10
May
2017
Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones
Success Story: Baked Goods Brand Boosts Holiday Sales with Geo-Fencing Conversion Zones

05/10/2017

CHALLENGE A national baked goods brand wanted to increase foot traffic into their stores during the winter holiday period. They enlisted the help of Simpli.fi to utilize new geo-fencing with conversion zones technology to track online-to-oline conversions in their stores around the United States. With a goal to maximize conversions over a two-week flight and…Continue…

28
Apr
2017
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising
Programmatic Platform Simpli.fi Continues Rapid Growth, Driven by Mobile and Video Solutions for Localized Advertising

04/28/2017

Localized programmatic platform runs 55,000 concurrent daily, live campaigns (April 28, 2017 – Fort Worth, TX) –Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it has continued its rapid growth through the first quarter of 2017. Simpli.fi’s growth is being driven by adoption of the company’s industry…Continue…