21
Mar
2017
Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers
Event Targeting and The Big Tournament: The Perfect Alley-Oop for Mobile Marketers

03/21/2017

The Big Tournament is in full swing. As one of the most exciting times in sports, March is about champions, upsets, cinderellas, and the elusive perfect bracket. The Big Tournament also draws multitudes of consumers to cities and stadiums all around the country, creating opportunities for marketers to use Simpli.fi’s Event Targeting to create custom…Continue…

09
Mar
2017
Simpli.fi and The Growth of Mobile
Simpli.fi and The Growth of Mobile

03/09/2017

If 2016 was the Year of Mobile, then 2017 heralds a new era where mobile is becoming the primary medium for advertising programmatically. Mobile programmatic accounted for 69% of all programmatic digital display spending in the US last year. In 2017, that percentage is expected to grow to 78%. Mobile now accounts for over three-fourths…Continue…

07
Mar
2017
Simpli.fi Introduces New Reporting and Analytics Center
Simpli.fi Introduces New Reporting and Analytics Center

03/07/2017

Localized programmatic advertising leader launches real-time reporting and analytics suite; provides clients deeper campaign insights on-demand Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today introduced its new Reporting and Analytics Center. This complete customer-facing reporting suite resides within the Simpli.fi user interface and provides users with the most transparent…Continue…

02
Mar
2017
Ad Spend: What Role Will Programmatic Analytics Play in Decision Making?
Ad Spend: What Role Will Programmatic Analytics Play in Decision Making?

03/02/2017

Advertisers thirst for a deeper understanding of their target audiences. Who are they? What do they want? How can we influence them? Over the past decade, digital marketers have chipped away at these questions through the analysis of more and more metrics. The resulting insights—which have been slowly growing more useful over time as metrics…Continue…

21
Feb
2017
Simpli.fi Introduces Native Programmatic
Simpli.fi Introduces Native Programmatic

02/21/2017

Localized programmatic advertising leader combines benefits of its unique programmatic platform with performance of native Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today introduced its Native Programmatic advertising solution. This new solution combines the highly engaging nature of native ads with the precise targeting capabilities of Simpli.fi’s platform, providing clients a…Continue…