19
Jan
2017
Why Our Culture Improves Your Service
Why Our Culture Improves Your Service

01/19/2017

Today Simpli.fi is a thriving company that continues to win awards and grow in terms of technology, talented staff and clients focused on localized programmatic. But, when the company first started, we were a very small business. And, while we knew that our unstructured data approach to programmatic would land us exactly where we are…Continue…

17
Jan
2017
Solving the Omnichannel Conundrum
Solving the Omnichannel Conundrum

01/17/2017

As is the case with many buzzwords, omnichannel can sound deceptively simple at first. Buyers conduct their journey via a variety of channels that cross mobile, video, display and social. Marketers – and their programmatic partner – are left trying to figure out what campaigns are resonating with those buyers, where to allocate budget, how…Continue…

12
Jan
2017
Dynamic Audiences: Taking the Guesswork out of Campaign Optimizations
Dynamic Audiences: Taking the Guesswork out of Campaign Optimizations

01/12/2017

We talk a lot about unstructured data on here at Simpli.fi – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not always offer real value. You buy a segment for users searching for…Continue…

10
Jan
2017
Getting Creative with Simpli.fi’s Advanced Geo-Fencing
Getting Creative with Simpli.fi’s Advanced Geo-Fencing

01/10/2017

Mobile targeting works many wonders, but there’s no denying that quite a few marketers have yet to achieve its full potential. Two top challenges: precision and scale when trying to get the right audiences. To help marketers find creative ways to turn data into audiences, Simpli.fi has developed an advanced temporal geo-targeting solution that takes…Continue…

06
Jan
2017
Drilling Down Into Your Vertical
Drilling Down Into Your Vertical

01/06/2017

One of the fun things about digital advertising is the way it makes yesterday’s campaigns look like primitive cave art. Think about how a franchised company would have run ads back when the Internet was new. Most likely it would have picked its top-selling product and plastered those ads across every possible screen. Since then…Continue…