21
Feb
2017
Simpli.fi Introduces Native Programmatic
Simpli.fi Introduces Native Programmatic

02/21/2017

Localized programmatic advertising leader combines benefits of its unique programmatic platform with performance of native Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today introduced its Native Programmatic advertising solution. This new solution combines the highly engaging nature of native ads with the precise targeting capabilities of Simpli.fi’s platform, providing clients a…Continue…

16
Feb
2017
Trend Alert: Three Reasons Why This REALLY Is the Year of Native Advertising
Trend Alert: Three Reasons Why This REALLY Is the Year of Native Advertising

02/16/2017

We’ve all heard it for several years – this is the year native advertising will explode! We’ve all been waiting, but here at Simpli.fi we really do believe that 2017 is the year. As more and more native inventory—ads that match a publisher’s content and design—becomes available programmatically, we expect advertisers to jump all over…Continue…

14
Feb
2017
Programmatic Omni-Channel: The Death of the Point Solution?
Programmatic Omni-Channel: The Death of the Point Solution?

02/14/2017

In the past, media-mix decisions have been a fairly static affair. Marketers would take into account existing market research, performance of past campaigns, goals of the current campaign, and other data before allocating budget across the various media types in the plan. In the digital/programmatic world, this would often be split between desktop display, mobile,…Continue…

07
Feb
2017
Simpli.fi and the Big Game
Simpli.fi and the Big Game

02/07/2017

Using Event Targeting to measure economic impact near NRG Stadium during the biggest week in sports There is nothing like the Big Game. And when it comes to programmatic, there’s nothing like Simpli.fi. Imagine the possibilities when you blend the surge in crowds to Houston this past week with Simpli.fi’s second-to-none Geo-Fencing technology. That’s why…Continue…

02
Feb
2017
Does Google’s release of search data for YouTube targeting really mean much for digital advertising?
Does Google’s release of search data for YouTube targeting really mean much for digital advertising?

02/02/2017

Perhaps not as much as one might think. It has now been several years since the major search engines turned off advertiser’s access to search history. Google’s recent announcement that advertisers can now target YouTube ads based on their Google search history has put a crack in this wall. Of course, any time Google opens…Continue…

31
Jan
2017
Sales Tuners Podcast With James Moore
Sales Tuners Podcast With James Moore

01/31/2017

Want to learn a little more about our Chief Revenue Officer, James Moore? James sat down with Sales Tuners for a podcast; “At full speed: From Sleep to Success” discussing the art of sales, how he developed his craft and tips and tricks for providing sales training, developing a team, sales culture and motivation. “People…Continue…