14
Dec
2017
Simpli.fi’s Award Winning Online-to-Offline Attribution Solution
Simpli.fi’s Award Winning Online-to-Offline Attribution Solution

12/14/2017

The 2017 Local Visionary Awards, hosted by Street Fight, “celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.” Just recently, Street Fight recognized Simpli.fi’s advanced Location-Based Mobile Advertising Technology as a finalist for best online-to-offline attribution. We are very proud of this recognition…Continue…

12
Dec
2017
SIMPLI.FI SUPPORTS ADS.TXT AND THE CONTINUED FLIGHT TO QUALITY
SIMPLI.FI SUPPORTS ADS.TXT AND THE CONTINUED FLIGHT TO QUALITY

12/12/2017

Last May, the Interactive Advertising Bureau (IAB) Tech Lab introduced Ads.txt, a move designed to help buyers identify which exchanges are authorized to sell publishers’ inventory. The stated mission of the initiative is to: “Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method…Continue…

05
Dec
2017
4 Programmatic Trends to Watch in 2018
4 Programmatic Trends to Watch in 2018

12/05/2017

Demand-Side Platform for Localized Advertising Offers Predictions for the Next 12 Months Simpli.fi, the company bringing the power of programmatic advertising to localized advertisers, shares its insider perspective of programmatic trends to expect in 2018. The four predictions are based on the company’s experience executing over 80,000 localized programmatic campaigns each month for cable, TV,…Continue…

20
Nov
2017
Your Customers are Mobile-Obsessed: Is Your Marketing?
Your Customers are Mobile-Obsessed: Is Your Marketing?

11/20/2017

Your customers are hooked on their smartphones and this obsession produces an abundance of mobile-centric opportunities for advertisers. Last year, ComScore recorded that literally all digital growth now stems from mobile users. Incredible! However, according to Bain Insights, surprisingly, companies are spending just 13% of their media budgets on mobile advertising today. In a highly…Continue…