In The News

Opportunity for Local Programmatic Exists But Need for Education Persists

GeoMarketing

8.25.14 Programmatic Can Be More Friend Than Foe For Local Media

AdExchanger

8.21.14 62% of Local Publishers Using Programmatic

MediaPost

8.17.14 Native Ad Summit Gets High Marks–Delivers Key Intelligence

Local Media Today

August, 2014 Here’s the Reveal of the 5 Gastest Growing Mid-Size Tech Firms in DFW

Dallas Business Journal

8.13.14 The State of Local Programmatic: 100 Local Media Execs Weigh In

Newspaper Association of America Blog

8.13.14 The State of Local Programmatic: 100 Local Media Execs Weigh In

Local Search Insider

8.13.14 LSA Member Innovation in Local: Simpli.fi

Local Search Insider

June, 2014 Simpli.fi Beefs Up DSP, Gives Buyers Access to Mobile, Video Inventory

MediaPost

April 29, 2014 Display Retargeter’s Buyer’s Guide

Econsultancy

March 2014 Programmatic Marketing Demystified for Direct Marketers

Target Marketing

3.05.14 McClatchy Unit Partners for Digital Ad Revs

News & Tech

3.03.14 TruMeasure Expands Ad Ops with Simpli.fi

NetNewsCheck

2.25.14 McClatchy Prints Slide Offset By Digital Gains

NetNewsCheck

2.13.14 NAA Names Product Pitch Winners

News & Tech

1.20.14 NAA Names Accelerator Pitch Participants

NetNewsCheck

1.16.14 Simpli.fi Snags $16MM in Series B Financing for Product, Sales Push

AdExchanger

12.12.13 $16 million for Simpli.fi

Forbes.com

12.12.13 Simpli.fi Closes $16MM Round of Funding

Adotas

12.12.13 Simpli.fi Closes $16MM Round

MediaPost

12.12.13 Simpli.fi Scoops Up $16.1 MM Round, Because Data

VentureBeat

12.12.13 Frontier Capital Leads $16MM Round Of Investment for Advertising Technology Company

Charlotte Business Journal

12.12.13 Fort Worth Start-Up Simpli.fi Raises $16MM in Series B Funding

Dallas Business Journal

12.12.13 Simpli.fi Lands $16MM for Online Ad Technology

Texas Tech Pulse

12.12.13 FBX Gains More Search Support to Help Brands Simpli.fi Ad Targeting

MediaPost

12.20.12 Is Search Engine Marketing Dead? Will Agencies Become The New DSP?

MediaPost

12.12.11 Three Search-Enhancing Strategies For 2012

CMO.com

11.14.11 Smart Organic Keyword Research

Business Insider

11.8.11 DSP Simpli.fi Moves Real-Time Bidding into Instant Search Retargeting

MediaPost

11.3.11 Simpli.fi Speeds Up Targeting

MediaPost

11.2.11 How Do Search Marketers Overcome The Creative Challenge In Graphical, Display Advertising?

AdExchanger

9.1.11 – Published What Makes Better Behavioral Targeting Segments?

MediaPost

7.13.11 Industry Reaction: Google Buys Admeld

AdExchanger

6.14.11 Yahoo! Files Futures Trading Patent Application;  Facebook Cracks comScore Top 10;  GroupM Targeting With APAC DSP

AdExchanger

2.23.11 Industry Reaction To Open RTB Standard  –

AdExchanger

12.13.10 Reaction: On Google’s Acquisition Of Invite Media

AdExchanger

6.4.10 Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau

AdExchanger

3.2.10 Epperson And Team Announce Simpli.fi; The Geo Stack; Ad Networks Keep Growing

AdExchanger

2.17.10