20
May
2013

Display Audiences & Data

05/20/2013
Advertising and marketing have changed changed dramatically over the years… that’s fair to say. Sure traditional advertising mediums are still in use, but all of the buzz these days seems to be around digitial advertising and the internet. Online advertising is a competitive market, and making the best use of online techniques is a must, particularly in display advertising. We like to say that RTB brought about the ability to buy impressions on an individual basis, but for some reason in the retargeting world most are still buying and targeting audiences at the bulk/group level. Why? Doesn’t it make sense that if you can bid on impressions at a granular level that you’re targeting should be done that way? Data There’s a massive amount of data out there and it matters to you and your brand, business or product/service.  The key is having the right tools to harness, analyze and act on the data. The amount can be overwhelming, but it doesn’t do any good if it can’t be made actionable. That’s where we come in. We can help to deliver custom target audiences by focusing on unstructured data instead of lumped groups of potentials. What makes it even more amazing is the ability to track as you go and learn from each and every impression, buy and action. Our unique technology concentrates on the right audience by analyzing millions of online and offline data points to identify a user’s inclination to convert, including taking into consideration their current stage in the purchase cycle and their overall value as a customer. Data points include:
  • Search intent
  • Demographics
  • Geography
  • Time of day
  • Psychographics
  • Offline data
  • CRM data
  • Past purchases
  • Online behavior (browsing, pages viewed, products viewed etc.)
Hone in on the right audience based on things like: age, location, gender, income, ethnicity. Our data combinations are endless and aid you in creating the perfect custom made audience. We find the right audience for your message giving you a full solution – not a point solution to target, deliver, measure and optimize your display campaigns. Display campaigns that are tailored to individuals instead of groups. Learning from every impression and optimizing to boost conversions.