Category Archives: Trends

28
Nov
2018
Commentary: 5 Digital Media Terms Everyone Defines Differently
Commentary: 5 Digital Media Terms Everyone Defines Differently

11/28/2018

This article originally appeared in MarTech Advisor By: James Moore MarTech is teeming with acronyms and buzzwords, but media buyers beware: some terms mean different things to different people. James Moore, CRO of Simpli.fi, teaches businesses to improve their sales processes — and buyers to improve their decision-making — by watching out for five MarTech…Continue…

06
Sep
2018
LPS18 Video Series: Impacting Local—Header Bidding, Ads.txt, GDPR
LPS18 Video Series: Impacting Local—Header Bidding, Ads.txt, GDPR

09/06/2018

In this next installment of our LPS18 video series, it’s time to do a deep dive into three hot industry topics – Header Bidding, Ads.txt, and GDPR – and how they are affecting the local space. Simpli.fi CTO Paul Harrison and Ad Content and Policy Manager Luke Baldrica provide detailed information on these important industry…Continue…