Category Archives: News & Press Releases

05
Dec
2018
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi

12/05/2018

As 2019 draws near, auto dealerships are concentrating on one thing: clearing out this year’s inventory. With a need to move cars quickly, now is not the time for broadly focused awareness campaigns; instead, auto advertising efforts should be super-focused on a highly relevant audience and should be limited to auto intenders who are in…Continue…

28
Nov
2018
Commentary: 5 Digital Media Terms Everyone Defines Differently
Commentary: 5 Digital Media Terms Everyone Defines Differently

11/28/2018

This article originally appeared in MarTech Advisor By: James Moore MarTech is teeming with acronyms and buzzwords, but media buyers beware: some terms mean different things to different people. James Moore, CRO of Simpli.fi, teaches businesses to improve their sales processes — and buyers to improve their decision-making — by watching out for five MarTech…Continue…