Category Archives: News & Press Releases

15
Aug
2017
Simpli.fi Introduces Geo-Conversion Lift
Simpli.fi Introduces Geo-Conversion Lift

08/15/2017

Today Simpli.fi announced Geo-Conversion Lift, an upgrade to our industry-leading Geo-Fencing with Conversion Zones solution. With Geo-Conversion Lift, advertisers gain understanding and insights about how their mobile ad campaigns drive incremental foot traffic into physical locations. Advertisers of all types and sizes are increasingly demanding attribution models that show how ads served on mobile devices…Continue…

01
Aug
2017
Our Take on the Blue Bar Buzz
Our Take on the Blue Bar Buzz

08/01/2017

Mobile has added a big new data set to the table – location data – and with it has come tremendous excitement and investment in our industry and for good reason. Location-based intent data helps marketers go beyond targeting on things like cookie data and search, and precisely reach consumers at that all-important moment when…Continue…