Category Archives: News & Press Releases

14
Dec
2017
Simpli.fi’s Award Winning Online-to-Offline Attribution Solution
Simpli.fi’s Award Winning Online-to-Offline Attribution Solution

12/14/2017

The 2017 Local Visionary Awards, hosted by Street Fight, “celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.” Just recently, Street Fight recognized Simpli.fi’s advanced Location-Based Mobile Advertising Technology as a finalist for best online-to-offline attribution. We are very proud of this recognition…Continue…

12
Dec
2017
SIMPLI.FI SUPPORTS ADS.TXT AND THE CONTINUED FLIGHT TO QUALITY
SIMPLI.FI SUPPORTS ADS.TXT AND THE CONTINUED FLIGHT TO QUALITY

12/12/2017

Last May, the Interactive Advertising Bureau (IAB) Tech Lab introduced Ads.txt, a move designed to help buyers identify which exchanges are authorized to sell publishers’ inventory. The stated mission of the initiative is to: “Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method…Continue…