Category Archives: Location-based Advertising

05
Dec
2018
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi
Case Study: Auto Dealer Drives Loyalty with Addressable Geo-Fencing from Simpli.fi

12/05/2018

As 2019 draws near, auto dealerships are concentrating on one thing: clearing out this year’s inventory. With a need to move cars quickly, now is not the time for broadly focused awareness campaigns; instead, auto advertising efforts should be super-focused on a highly relevant audience and should be limited to auto intenders who are in…Continue…

04
Dec
2018
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing
Geo-Fencing Audience Strategy Series: Addressable Geo-Fencing

12/04/2018

In last week’s installment of our Geo-Fencing Audience Strategy Series, we showed how advertisers can use Simpli.fi’s Event Targeting to build custom audiences consisting of mobile users who have attended a specific event within a specified date and time frame. The audience can then be targeted with mobile ads up to 30 days after the…Continue…