Category Archives: Display

19
Oct
2017
Why Panel-Based Attribution Doesn’t Work for Localized Advertising
Why Panel-Based Attribution Doesn’t Work for Localized Advertising

10/19/2017

WHAT MARKETERS NEED TO KNOW Advertisers want to know what amount of foot traffic actually visited their physical location as a result of seeing their mobile ads. The ability to measure and report on “last mile” conversions is an incredibly important part of measuring the success of mobile advertising. But the marketplace is crowded and…Continue…

21
Sep
2017
The Reasons for Targeting Based on Intent
The Reasons for Targeting Based on Intent

09/21/2017

Do you ever wonder about the difference between Intent Targeting and Demographic Targeting? You’re definitely not alone. Let’s break it down. Intent targeting is what Simpli.fi does. It’s about reaching people based on their behavior, including the sites they visit, the keywords they search, the content they read online, and more. If you include geo-fencing…Continue…