Category Archives: Display

21
Sep
2017
The Reasons for Targeting Based on Intent
The Reasons for Targeting Based on Intent

09/21/2017

Do you ever wonder about the difference between Intent Targeting and Demographic Targeting? You’re definitely not alone. Let’s break it down. Intent targeting is what Simpli.fi does. It’s about reaching people based on their behavior, including the sites they visit, the keywords they search, the content they read online, and more. If you include geo-fencing…Continue…

12
Sep
2017
THE ROLE OF PROGRAMMATIC ACROSS THE CUSTOMER JOURNEY
THE ROLE OF PROGRAMMATIC ACROSS THE CUSTOMER JOURNEY

09/12/2017

When programmatic first came into use, the industry was focused on basic retargeting, the low-hanging fruit, as it’s commonly called, or the lower purchase funnel. But as programmatic technologies have matured over the past few years, leading advertisers are now leveraging the efficiency and scale of programmatic to reach their audience in progressively intelligent and…Continue…