Category Archives: Display Advertising

01
Nov
2013
FRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS
FRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS

11/01/2013

This week, Simpli.fi CEO, Frost Prioleau discusses the measures Simpli.fi takes to safeguard their advertiser’s brand in real-time bidding environments.  Q: A couple of brands got some not-so-great press regarding the context their ads were being served in this week. Brand safety has always been a concern in digital advertising, but it seems like more marketers are raising concerns…Continue…