Category Archives: Display

07
Jun
2018
5 TARGETING TACTICS ALL AUTO ADVERTISERS NEED TO ADOPT
5 TARGETING TACTICS ALL AUTO ADVERTISERS NEED TO ADOPT

06/07/2018

As the data shows, the auto buyer’s journey is extended and complex. Marketers have gotten smarter about winning customers in the competitive automotive space, but there are new localized targeting tactics that can help keep your dealership ahead of the game. These geo-location and other digital targeting tactics – particularly when combined – can lead…Continue…

17
Apr
2018
LSA Podcast Features Simpli.fi: The Age of Localized Programmatic
LSA Podcast Features Simpli.fi: The Age of Localized Programmatic

04/17/2018

Nearly four of every five digital display dollars were transacted programmatically in 2017, totaling $32.56 billion. (eMarketer) And recently, the power of programmatic has started to transform other avenues of marketing such as TV advertising via CTV/OTT and even out-of-home advertising. Alongside the growth of programmatic, marketers are also realizing the importance of localization. Recently…Continue…