Category Archives: Data

02
Oct
2018
Commentary: Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
Commentary: Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local

10/02/2018

This article originally appeared in StreetFight By: James Moore Let’s talk about burritos—specifically, selling them. Imagine a nationwide QSR wants to reach new customers. Its advertising partner suggests targeting “regular fast food customers” across the country. Sounds easy—maybe too easy. Different cities have different burrito chains. Wouldn’t it be valuable to target folks who have…Continue…