Category Archives: Behavioral Targeting

01
Nov
2013
FRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS
FRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS

11/01/2013

This week, Simpli.fi CEO, Frost Prioleau discusses the measures Simpli.fi takes to safeguard their advertiser’s brand in real-time bidding environments.  Q: A couple of brands got some not-so-great press regarding the context their ads were being served in this week. Brand safety has always been a concern in digital advertising, but it seems like more marketers are raising concerns…Continue…

18
Oct
2013
FRIDAYS WITH FROST: DMA 2013 EDITION
FRIDAYS WITH FROST: DMA 2013 EDITION

10/18/2013

Every Friday, we sit down with Frost Prioleau, CEO and Co-Founder at Simpli.fi to get his perspective on the week in AdTech. This week, Frost reports back from the Direct Marketing Association 2013 Annual Conference in Chicago.  Q: You just got back from the DMA 2013 Conference billed as “The Global Event for Data-Driven Marketers.” What was the…Continue…