Back to School: Top Searched KeywordsSource: Google AdWords Keyword Tool, July 2013
- A study found that the most successful ads for BTS contained copy that used phrases like “sale” “coupon” “discount.”
- So, including these phrases in your ads is a win-win
- Try dynamic creative – used in site retargeting – which tailors creative to the products users view while on your site. The user is served an ad containing products they viewed or put in their cart before leaving your site to remind them to return. This is a great personalized companion to BTS search retargeting campaigns.