Marketing is the lifeline of any business. And if you need to increase sales and revenue, upping your marketing efforts can generate fast results. While many companies rely on text ads to get their message across, you shouldn’t discount the value of display advertising. This type of advertising uses text, but also video, animation and graphics to sell a product in a visually appealing way. The placement of display ads is key – tuning into what your target audience is already consuming and aligning your advertisements with this ensures that ads are relevant, timely and personalized. These elements aid in creating a successful campaign. Not sure whether to include display advertising in your marketing campaign? Here are three reasons to give this promotional method a try. 1. Captivating. It’s easy for web searchers to look pass a text ad. Quite the opposite with display ads. These ads are designed to entice and grab the attention of web searchers, thus prompting them to click your link and learn about your product or service. 2. Target Audience. Display ads are featured alongside relevant web content. With this said, a web searcher may read an article on a particular subject, and then glimpse your banner or ad on the website. Since your ad relates directly to the topic on the webpage, you’re able to target your audience and maximize sales potential. 3. Ability to Track. Some marketing campaigns are difficult to track. With display advertising, you can receive daily or weekly updates and track the number of times your ads are clicked. This helps you assess whether an ad is working, and whether you need to tweak your efforts. Continuing to utilize various channels of marketing, including display, aid marketers to adapt with the times and evolve a highly successful marketing plan and strategy. The key to great display advertising is choosing the right demand side platform, things to look for include: transparency, a user interface and an API (application programming interface). We will touch base on important items to have in a DSP in posts to come – stay tuned.