As recently as 10 years ago, display advertising was relegated to larger firms or spammers. Back then, the prevailing emphasis was on quantity with little concern for design or brand awareness, and in turn little regard for quality. This was due, in part, to the technological limitations at the time; either the tools that we now take for granted weren’t available, or if they were, they were out of reach for most small- to mid-size businesses. Of course, things have changed. Designers can put together ads with animation or full-video with ease. Ads that perform the best are those that keep the consumer’s point of view in mind. Design your ads as if you were a consumer – what would you like to see? Would anyone on the street understand your copy/message? Is the text easy to read color wise? Is the font legible? Is the design fairly clean & simple? Is the design too confusing or busy? Is there a clear CTA (call to action)? Can the viewer immediately understand what it is you want them to do ultimately? Automated display advertising enables businesses to reach new customers with the push of a button. The Simpli.fi platform utilizes auto-optimization to continually update your campaigns through our powerful algorithms and custom create an audience that is always changing.Our demographic tools can ensure that your ads reach the right audience and are as specific as you want them to be. Personalization and relevance rule the display world in a new age when consumers choose to engage with you or, choose not to. In other words, there isn’t much that should stop small businesses from embracing display advertising, particularly given the importance of standing out in a crowded marketplace, and the ability it offers to make relevant your offering, as well as align your brand/product/service with customers needs. Let the experts at Simpli.fi work with you to develop a plan that includes these three factors of display advertising – design, automation, and demographic targeting. These are the 3 key factors that influence success in a SMB or medium business setting.