Geo Targeting

It’s all About Being in the Right Place at the Right Time

Geographic targeting allows you to reach customers who are precisely where you want them to be.

Simply put, geographic targeting is a tool that targets users based on geographic location. Our platform allows clients to define the specific cities, DMAs, states or countries to be targeted. The message is then delivered to the audience in the defined location. In addition, reporting provides transparent and granular details on CPM/CPC/CPA performance — based on the defined geographic parameters. So you can see delivery and performance metrics on a location level.

How it Works

Whether you’re trying to reach users in a specific city or state in the U.S., worldwide or seeking to define your own unique geographies, we make it easy. Geographic capabilities can be layered within all of your Simpli.fi campaigns including site, search, and contextual targeting.

Features:

• Geographic Flexibility: Target, report, and optimize campaigns on the city, state, and country level. In addition, tap into DMA census boundary definitions to align geo-targeted Simpli.fi campaigns with other parts of your digital marketing efforts.
• The Only Full Service DSP for Digital Marketers: Utilize geographic campaign refinements across contextual, audience, search retargeting, and site retargeting in one unified platform.
• Extend Your Reach: Utilize Simpli.fi’s vast inventory, accessing hundreds of billions of impressions and hundreds of millions of uniques per month.