Target precise and relevant audiences for your campaigns by leveraging hundreds of demographic characteristics.

Demographic targeting enables you to target based on household characteristics like income, age, gender, ethnicity and more. We offer more than 750 different targeting attributes.

Demographic targeting through our completely transparent platform provides advertisers yet another highly effective option to extend the reach of their campaigns. 

	Interests		House Data		Financial Products		Community Involvement
	Pets		Ethnicity		Credit Card Indicator		Health Causes
	Athletics		Education		Salary Ranking		Political Involvement
	Cooking		Dwelling Type & Size		Mutual Funds Investor		International Aid
	Culture		Head of Household Age		IRA & 401K Index		Causes
	Crafts		Number of Adults		Life Insurance		Charitable Causes
	Autos		Number of Children		Method of Payment		Animal Welfare Causes
	Fashion		Marital Status		Likelihood to Invest		Veteran Causes
	More		More		More		More

 

	Community Involvement		Geography		Affluence Indicators		Real Property
	Health Causes		Nation		Earner & Spender		Home Assessed
	Political Involvement		Region		Income Range		Value
	International Aid Causes		County		Invested Assets		Lending Equity
	Charitable Causes		State		Net Worth		Home Loan-to-Value
	Animal Welfare Causes		City		Vehicle Value Index		Home Equity
	Veteran Causes		Zip Code		More		Available

Simpli.fi Advantages:

• Element Level: As with all Simpli.fi solutions, bid, report and optimize at the element level to adjust any element up or down in real time for better performance.
• Custom Create: Craft the perfect audience for your campaign from scratch. You know the details of your target market. Now you can reach them without waste.
• Data That Matters: Use the Simpli.fi Data Network to gain insights into your audience to learn how to target them most effectively. Delivering unparalleled reach and performance.