Target precise and relevant audiences for your campaigns by leveraging hundreds of demographic characteristics.

Demographic targeting enables you to target based on household characteristics like income, age, gender, ethnicity and more. We offer more than 750 different targeting attributes.

Demographic targeting through our completely transparent platform provides advertisers yet another highly effective option to extend the reach of their campaigns. 

demographic-targeting

  Interests   House Data   Financial Products   Community Involvement
  Pets   Ethnicity   Credit Card Indicator   Health Causes
  Athletics   Education   Salary Ranking   Political Involvement
  Cooking   Dwelling Type & Size   Mutual Funds Investor   International Aid
  Culture   Head of Household Age   IRA & 401K Index   Causes
  Crafts   Number of Adults   Life Insurance   Charitable Causes
  Autos   Number of Children   Method of Payment   Animal Welfare Causes
  Fashion   Marital Status   Likelihood to Invest   Veteran Causes
  More   More   More   More

 

  Community Involvement   Geography   Affluence Indicators   Real Property
  Health Causes   Nation   Earner & Spender   Home Assessed
  Political Involvement   Region   Income Range   Value
  International Aid Causes   County   Invested Assets   Lending Equity
  Charitable Causes   State   Net Worth   Home Loan-to-Value
  Animal Welfare Causes   City   Vehicle Value Index   Home Equity
  Veteran Causes   Zip Code   More   Available

Simpli.fi Advantages:

  • Element Level: As with all Simpli.fi solutions, bid, report and optimize at the element level to adjust any element up or down in real time for better performance.
  • Custom Create: Craft the perfect audience for your campaign from scratch. You know the details of your target market. Now you can reach them without waste.
  • Data That Matters: Use the Simpli.fi Data Network to gain insights into your audience to learn how to target them most effectively. Delivering unparalleled reach and performance.