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07
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May
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2013 |
If you’ve been following technology trends, you are well aware of the term “Big Data.” It’s all the rage. From Facebook down to President Obama’s 2012 campaign team (who are starting their own private data analytics company), organizations are trying to mine the mountains of user data sitting on corporate servers. Given this audacious goal,…Discover More
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23
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Apr
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2013 |
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more benefits than disadvantages, if only…Discover More
Retargeting is a fairly new way of attracting customers by exposing them to advertisements that are related to content in which they have already displayed interest. By continually placing particular products, services, and company names in front of a consumer, in a variety of ways, it is possible to drive them to visit, or revisit,…Discover More
Keeping your ad or product in front of people who have a genuine interest in your product is one way to increase revenue. Advertising your products online can be more profitable than investing in print, television or radio ads. While the latter advertising methods are seen by a large percentage of the population, there is…Discover More
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06
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Dec
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2012 |
Today is day two of Simpli.fi’s National Sales Summit, the day kicks off with our VP of Client Services, Liz speaking. The goal of today is to get sales and client services (CS) on the same page completely for the coming new year. That’s the key to providing clients the best possible experience. Retargeting is…Discover More
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05
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Dec
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2012 |
It is every business’ dream that just the sight of their logo or the mention of their tag line will be cause for immediate recognition. Think: golden arches or the words “I’m Lovin’ It”. It’s iconic and you immediately get it. To most people one or both of these are very recognizable. Branding is an…Discover More
A recent article in Clickz got us thinking. The article focused on moving from segmentation to engagement by dividing targets into the “right” segments by isolating segments at a point in time so marketers can “engage and be part of the ongoing interaction stream, rather than responding to actins that are old, outdated, or overridden…Discover More
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08
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Oct
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2012 |
Retargeting can be confusing. The earliest form of retargeting came in the form of retargeting existing site visitors in which you market to individuals who have visited your site. This is effective because users have already indicated interest to you in what you do/know best – your product or service. This tactic is used to retain the audience/customers…Discover More
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17
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Sep
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2012 |
If marketing was on Facebook it’s relationship status would read “It’s Complicated”. Personally, I’ve never understood the “It’s Complicated” relationship status option – all relationships are complicated at some point, and if you have to advertise to the world that yours is – you might want to start running – I’ve got some brand new…Discover More
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31
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Jul
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2012 |
Here are 3 easy steps to failing epically at search retargeting. Enjoy. Unable to display content. Adobe Flash is required.