The Simpli.fi team is proud to announce the release of our first video, intended to better aid marketing professionals in quickly outlining the value of keyword level targeting.

Search Retargeting: How it Works

• Instant access to valuable element level data on consumers (online behavior and actions, pages visited etc.)
• A custom audience of users is created who have searched on the keywords you want to target
• Display ads reach your audience globally
• You acquire new customers

Keyword Contextual Targeting: How it Works

• Allows you to target consumers who navigate directly to websites without performing a search at all.
• Target users based on the keywords found in the pages they’re visiting

What makes our search retargeting and contextual targeting so much better than the rest?

• Full strength immediately vs. slow building cookie pools
• Transparent platform gives flexibility and visibility to optimize continuously, change keywords, bids etc.
• Campaigns perform better
• Marketers get deeper insights into their customer’s behavior