The Simpli.fi team is proud to announce the release of our first video, intended to better aid marketing professionals in quickly outlining the value of keyword level targeting.
Search Retargeting: How it Works
- Instant access to valuable element level data on consumers (online behavior and actions, pages visited etc.)
- A custom audience of users is created who have searched on the keywords you want to target
- Display ads reach your audience globally
- You acquire new customers
Keyword Contextual Targeting: How it Works
- Allows you to target consumers who navigate directly to websites without performing a search at all.
- Target users based on the keywords found in the pages they’re visiting
What makes our search retargeting and contextual targeting so much better than the rest?
- Full strength immediately vs. slow building cookie pools
- Transparent platform gives flexibility and visibility to optimize continuously, change keywords, bids etc.
- Campaigns perform better
- Marketers get deeper insights into their customer’s behavior