As digital advertising has grown into a powerful marketing force, it has also become more complicated and difficult for advertisers and publishers to get the performance, insights, and transparency that they want and need.
Real Time Bidding (RTB) has enabled advertisers to reach larger audiences than ever before. However, advertisers using first generation DSPs are still stuck working with pre-packaged data segments that obscure exactly what is being targeted, where money is going, and which parts of a campaign are working.
So we decided to build something new: an advertising platform that makes it simple to achieve the performance advertisers need with insights that advertisers want. We enabled advertisers to use unstructured data instead of the common pre-packaged segments.
Now, we are the only company in the industry showing advertisers the performance of every single element of their campaign and giving them the power to optimize their campaign at the element level. Total control and complete transparency is what we’re all about.
It’s digital advertising…Simpli.fi’ed.