Archive for January, 2011
Top Seven Reasons Search Marketers Should Use Search Retargeting
I was inspired by this recent Mediapost article by Janet Driscoll Miller to write up the top 7 reasons search marketers should be using Search Retargeting. Here goes: With the massive amounts of display impressions now available through real time bidding, search retargeting is quickly…
More on Search and Display Working Together
Havas Digital has published an excellent paper entitled “Cross Media Behavioral Measurement”, which provides further evidence supporting the positive impact of well-targeted display campaigns on paid search campaigns. Check out page 5 of the report for an informative case study. Conclusions include: Havas Digital saw…
Display Drives Search Activity
Here is a great deck from Dave Zinman of Yahoo! with data on how display drives search activity. Notable takeaways: Slide 6: “For 60 Clients in 8 verticals, display drove a 155% lift in search activity” Slide 7: A busy slide, but shows how display…
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